{"id":140860,"date":"2025-03-28T09:38:11","date_gmt":"2025-03-28T09:38:11","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=140860"},"modified":"2026-06-18T10:45:48","modified_gmt":"2026-06-18T10:45:48","slug":"the-rise-of-hr-tech-and-analytics-whats-driving-demand-in-the-u-s-market","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/de\/market-insight\/the-rise-of-hr-tech-and-analytics-whats-driving-demand-in-the-u-s-market\/","title":{"rendered":"The rise of HR tech and analytics: What\u2019s driving demand in the U.S. market?"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HRIS hiring trends in the U.S. | Frazer Jones\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MYa3Etm3cdc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">In today\u2019s rapidly evolving business landscape, organizations across the United States are making significant investments in their HR technology stacks. This shift is not just about upgrading systems\u2014it\u2019s about transforming how companies manage, understand, and support their workforce. As a result, there\u2019s a growing demand for professionals with expertise in HR systems, analytics, and the ability to translate data into actionable insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hr-tech-and-analytics-a-growing-priority\">HR tech and analytics: A growing priority<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most notable trends in the U.S. market is the surge in demand for HR systems and analytics roles. Companies are increasingly focused on streamlining their HR operations, automating manual processes, and leveraging data to drive efficiency. This has led to a rise in hiring for <a href=\"https:\/\/www.frazerjones.com\/hris\/\">HRIS (Human Resource Information Systems) and people analytics positions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations that are ahead of the curve are going beyond traditional analytics. They\u2019re investing in predictive analytics to anticipate future workforce needs and make proactive decisions. This forward-looking approach enables companies to stay competitive by aligning talent strategies with business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-toward-predictive-and-real-time-analytics\">The evolution toward predictive and real-time analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The evolution of HR analytics is marked by a shift from reactive reporting to predictive insights. Business leaders are no longer satisfied with static reports that take days to compile. Instead, they expect real-time access to workforce data that can inform strategic decisions on the fly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This demand is pushing HR analytics teams to develop more agile systems capable of delivering instant insights. Additionally, analytics is expanding into new areas such as employee wellness and engagement. By analyzing data related to employee well-being, organizations can create more supportive work environments and improve retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-human-side-of-data-soft-skills-in-high-demand\">The human side of data: Soft skills in high demand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While technical expertise remains crucial, there\u2019s a growing emphasis on soft skills in the HR analytics space. Employers are looking for professionals who can do more than crunch numbers\u2014they want individuals who can tell compelling stories with data, influence stakeholders, and craft effective communication strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These softer skills are essential for bringing data to life and ensuring that insights lead to meaningful action. The ability to bridge the gap between data and decision-making is becoming a key differentiator in the job market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overcoming-challenges-in-hr-analytics-adoption\">Overcoming challenges in HR analytics adoption<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the growing interest in HR analytics, many organizations face significant challenges in advancing their capabilities. One of the biggest hurdles is data integration\u2014bringing together information from disparate sources into a single, reliable data pool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data quality is another critical issue. Without accurate and consistent data, even the most sophisticated analytics tools are ineffective. Privacy and security concerns also loom large, especially in regulated industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps the most overlooked challenge is cultural. Building a data-driven culture requires a mindset shift among managers and leaders. Analytics tools are only valuable if they\u2019re actually used to inform decisions. Organizations must invest in training and change management to foster a culture that embraces data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flexibility-and-remote-work-a-competitive-advantage\">Flexibility and remote work: A competitive advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The HRIS and analytics community is also benefiting from greater flexibility in work arrangements. Compared to the broader HR function, these roles are more likely to be remote or hybrid. This flexibility is partly due to the technical nature of the work and the talent pipeline, which often includes professionals from IT and CTO backgrounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a competitive talent market, offering remote work options can be a significant advantage. Organizations that embrace flexible work models are more likely to attract and retain top-tier analytics talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-career-pathways-and-industry-mobility\">Career pathways and industry mobility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Career progression in HRIS and analytics tends to be more fluid than in traditional HR roles. Technical skills are often more important than industry experience, allowing professionals to move between sectors with relative ease. However, in highly regulated industries like finance and pharmaceuticals, familiarity with compliance and privacy standards can be a plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When considering career moves, professionals in this space prioritize organizational stability, clear technology roadmaps, and strong leadership teams. They want to work in environments where there\u2019s a commitment to investing in HR tech and a clear vision for the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-industries-leading-the-way\"><strong>Industries leading the way<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Two sectors stand out for their investment in HR technology: financial services and life sciences. These industries are undergoing significant transformation and are leveraging HR tech to support their evolving workforce needs. Their focus on innovation and compliance makes them fertile ground for advanced HR analytics initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-frazer-jones-can-help-you-source-great-hris-talent\">How Frazer Jones can help you source great HRIS talent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The HR tech and analytics landscape in the U.S. is dynamic and full of opportunity. As organizations continue to invest in digital transformation, the demand for skilled professionals who can harness the power of data will only grow. By focusing on both technical and soft skills, and fostering a culture that values data-driven decision-making, companies can unlock the full potential of their workforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking to <a href=\"https:\/\/www.frazerjones.com\/hris\/\">hire a HRIS expert<\/a> for your business, please&nbsp;<a href=\"https:\/\/www.frazerjones.com\/submit-a-vacancy\/\">submit a brief<\/a>&nbsp;and a member of our team will be in touch. Alternatively, if you\u2019re a HRIS professional ready to take the next step in your career, contact&nbsp;<a href=\"https:\/\/www.frazerjones.com\/consultant-location\/us\/?_hd_person_specialism=payroll\">one of our consultants<\/a>&nbsp;today to explore new opportunities.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_389d9c465e42d903720d666b0e43750b\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-184868 job_listing type-job_listing status-publish hentry\" id=\"block_389d9c465e42d903720d666b0e43750b-job-184868\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/regional-hr-manager-investment-management-firm-184868\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Financial services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Regional HR Manager &#8211; Investment Management Firm<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">APAC Coverage Strategic HR Business Partnering Location: Singapore Frazer Jones is pleased to be partnering with a global investment management firm to appoint a Regional HR Manager to join its Human Resources team based in Singapore. This is an exciting opportunity for an experienced HR professional to lead both strategic HR partnering and the oversight [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 8 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-184763 job_listing type-job_listing status-publish hentry\" id=\"block_389d9c465e42d903720d666b0e43750b-job-184763\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/talent-acquisition-manager-184763\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Logistics\/supply chain<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Talent Acquisition Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Manager, Talent Acquisition Global Manufacturing Business | Tampa, FL $110,000 &#8211; $130,000 Base Salary + Bonus + Benefits Are you a talent acquisition leader who enjoys building recruiting strategy, partnering with senior stakeholders, and creating programs that drive long-term business success? We&#8217;re partnering with a global manufacturing organization to appoint a Manager, Talent Acquisition, responsible [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">USD110000 &#8211; USD130000 per annum + bonus<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 3 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_61b1bd450a1b641901fd910249469cdb\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"#\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-183553 post type-post status-publish format-standard has-post-thumbnail hentry category-hr category-market-insight category-private-equity category-talent-nl tag-hr-leadership tag-private-equity hd_author-sean-tong-\" id=\"block_61b1bd450a1b641901fd910249469cdb-job-183553\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/market-insight\/why-vacant-hr-leadership-roles-can-slow-growth-in-pe-backed-businesses\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/10\/Detail_Smiley-group-discussion_shutterstock_2174632247-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/10\/Detail_Smiley-group-discussion_shutterstock_2174632247-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/10\/Detail_Smiley-group-discussion_shutterstock_2174632247-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/10\/Detail_Smiley-group-discussion_shutterstock_2174632247-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/10\/Detail_Smiley-group-discussion_shutterstock_2174632247-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Why vacant HR leadership roles can slow growth in PE-backed businesses<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 5, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Private equity thrives on momentum. In PE-backed businesses, value creation plans are tightly defined, timelines are compressed, and leadership teams are expected to deliver transformation at pace. In this environment, any gap in the executive team can have a disproportionate impact on performance. Yet HR leadership roles are often the positions [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-183524 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-de category-us hd_author-jonathan-kirby\" id=\"block_61b1bd450a1b641901fd910249469cdb-job-183524\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/regional-focus\/us\/the-future-of-hr-technology-key-innovations-shaping-talent-acquisition\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Detail_Close-up-of-hands-typing-on-laptop_iStock-643897728-300x225.jpg\" class=\"card__image\" alt=\"Close up of hands typing on laptop\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Detail_Close-up-of-hands-typing-on-laptop_iStock-643897728-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Detail_Close-up-of-hands-typing-on-laptop_iStock-643897728-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Detail_Close-up-of-hands-typing-on-laptop_iStock-643897728-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/08\/Detail_Close-up-of-hands-typing-on-laptop_iStock-643897728-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">The future of HR technology: key innovations shaping talent acquisition\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">August 5, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Talent acquisition is undergoing one of the most significant transformations in its history. As organizations compete for talent in increasingly complex global markets, HR technology is evolving rapidly to support faster, more data-driven and more personalized hiring processes.\u00a0 For HR leaders, the shift is no longer about incremental gains in efficiency. [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-182428 post type-post status-publish format-standard has-post-thumbnail hentry category-finding-talent category-hiring-advice category-hr category-market-insight tag-hr tag-law tag-professional-services tag-recruitment hd_author-james-baker\" id=\"block_61b1bd450a1b641901fd910249469cdb-job-182428\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/hiring-advice\/what-are-the-biggest-hiring-challenges-facing-hr-teams-in-global-legal-and-professional-services-firms\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-300x225.jpg\" class=\"card__image\" alt=\"The deadline smashing department\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What are the biggest hiring challenges facing HR teams in global legal and professional services firms?<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 28, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Global legal and professional services firms have long set the pace for talent strategy, particularly in major markets such as London and New York. As these firms grow through international expansion across the UK, Europe, North America, Asia and the Middle East, navigate economic uncertainty, and respond to shifting workforce expectations, [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s rapidly evolving business landscape, organizations across the United States are making significant investments in their HR technology stacks. This shift is not just about upgrading systems\u2014it\u2019s about transforming how companies manage, understand, and support their workforce. As a result, there\u2019s a growing demand for professionals with expertise in HR systems, analytics, and the [&hellip;]<\/p>\n","protected":false},"author":669,"featured_media":140863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[48,24,511],"tags":[602,547,548,549,72],"hd_author":[721,731,708],"class_list":["post-140860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-market-insight","category-technology","tag-ai","tag-analytics","tag-hr","tag-recruitment","tag-video","hd_author-brad-law","hd_author-james-baker","hd_author-michaelg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 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