{"id":149647,"date":"2025-08-29T09:50:29","date_gmt":"2025-08-29T09:50:29","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=149647"},"modified":"2026-06-17T10:40:33","modified_gmt":"2026-06-17T10:40:33","slug":"cross-border-hr-strategy-talent-and-transformation","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/de\/market-insight\/cross-border-hr-strategy-talent-and-transformation\/","title":{"rendered":"Cross-border HR: strategy, talent and transformation"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">As globalisation accelerates and the future of work continues to evolve, HR leaders across the US and Europe are rethinking how they build and manage their global workforce. In a recent conversation between <a href=\"https:\/\/www.frazerjones.com\/consultants\/brad-law\/\">Brad Law<\/a>, Head of North America at Frazer Jones, and <a href=\"https:\/\/www.frazerjones.com\/consultants\/nick-croucher\/\">Nick Croucher<\/a>, Managing Director, the two explored how organisations are adapting their HR strategy to meet shifting demands, close skill gaps and attract top talent.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How US and European businesses are reshaping HR through globalisation and talent strategy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Dpe3BDSN6vo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-agility-and-adaptability-the-new-market-norm\">Agility and adaptability: the new market norm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brad opened the conversation with a powerful observation: \u201cThe new market norm is constant change.\u201d This shift is driving HR teams to embed agility into their operating models, enabling faster decision-making and more responsive talent management. Whether it&#8217;s restructuring HR functions or streamlining workflows, adaptability is now a critical competency for HR professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisations are also investing in automation and artificial intelligence (AI) to improve efficiency and enhance the employee experience. AI-powered tools are helping HR managers reduce costs, boost employee engagement and optimise performance management across global teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-globalisation-and-smarter-resource-allocation\">Globalisation and smarter resource allocation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nick highlighted a growing trend among US companies: pulling back some COE&#8217;s to be stateside while investing in global talent\u00a0through smarter resource allocation. This includes building strong business partnering capabilities that can navigate cultural differences\u00a0and regional challenges across EMEA, Asia and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As companies expand internationally, HR teams are tasked with integrating acquisitions, deploying new HR platforms and standardising onboarding processes. These initiatives often involve reskilling and upskilling efforts to ensure teams are equipped to manage complex global hiring strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-talent-acquisition-and-international-hiring-trends\">Talent acquisition and international hiring trends<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a clear appetite among US organisations for candidates with experience working across borders. HR leaders are increasingly seeking professionals who can manage transatlantic relationships, understand diverse labour laws and contribute to a cohesive company culture across time zones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roles that oversee international markets are making a comeback. These positions offer exciting opportunities for HR professionals from Europe and Asia to join global teams and eventually relocate to the US.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-european-expansion-into-the-us\">European expansion into the US<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation also touched on European businesses investing in the US. Brad advised companies to understand compensation benchmarks, which often differ significantly from European norms. He also stressed the importance of tailoring employer branding to appeal to the US talent pool, as what resonates in Europe may not translate across the Atlantic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HR teams must also consider the nuances of the US labour market, which operates like a patchwork of 50 states with varying legislation. Successful workforce planning requires a clear understanding of regional dynamics and a strategic approach to building human capital capabilities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-a-competitive-advantage-through-hr\">Building a competitive advantage through HR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From flexible work initiatives to continuous learning programmes, HR practices are evolving to meet the expectations of Gen Z and other emerging talent segments. Companies that prioritise employee well-being, work-life balance and inclusive work environments are better positioned to attract and retain global talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As HR functions become more central to business strategy, the role of HR professionals is expanding. They\u2019re not just managing people, they\u2019re driving innovation, shaping company culture and delivering competitive advantage through strategic talent management.<\/p>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group is-style-background-offset-right has-brand-2-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>Looking to strengthen your global HR strategy?<\/strong><br>Our expert recruiters can help you build high-performing HR teams across borders. Fill out the form below to connect with our in-house specialists and start the conversation.<\/p>\n<\/div>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    formId: \"91651939-2b79-4991-a2e0-138e948898c2\"\r\n  });\r\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_fac16fd39f15217536c88278bbc89d33\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-1590 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-contract-interim hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-banking-and-financial-services hd_person_sector-consumer-retail-hospitality hd_person_sector-government-and-non-profit hd_person_sector-manufacturing hd_person_sector-pharma-life-sciences hd_person_sector-professional-services hd_person_sector-tech-media-telecoms hd_person_seniority-partner hd_person_specialism-hr hd_person_specialism-hris hd_person_specialism-reward hd_person_location-us\" id=\"block_fac16fd39f15217536c88278bbc89d33-person-1590\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/brad-law\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Brad-Law_2_website-300x300.png\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Brad-Law_2_website-300x300.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Brad-Law_2_website-150x150.png 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Brad-Law_2_website-768x768.png 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Brad-Law_2_website.png 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/brad-law\/\">Brad Law<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/brad-law\/\">Managing Director | Head of North America<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">US<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:bradlaw@frazerjones.com\">bradlaw@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+16467179839\">+1 646 717 9839<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/brad-law-hr-reward-recruitment\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_794a0e52fb663015b94b7ad76dde6e8d\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-196519 job_listing type-job_listing status-publish hentry\" id=\"block_794a0e52fb663015b94b7ad76dde6e8d-job-196519\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/regional-talent-acquisition-specialist-196519\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Financial services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Regional Talent Acquisition Specialist<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Individual Contributor Role Location: Singapore Southeast Asia Coverage Reporting to Head of HR Frazer Jones is partnering with a leading international investment management firm to appoint a Regional Talent Acquisition Specialist to join its Singapore office. This is an exciting opportunity to support the firm&#8217;s talent acquisition efforts across Southeast Asia while partnering closely with [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Stunde<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-196515 job_listing type-job_listing status-publish hentry job_position_featured\" id=\"block_794a0e52fb663015b94b7ad76dde6e8d-job-196515\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/vice-president-human-resources-apme-196515\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Engineering\/manufacturing\/industrial<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Vice President, Human Resources, APME<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Frazer Jones is delighted to be retained and exclusively partnering with a global market leader to appoint a strategic and transformative Vice President, Human Resources for Asia Pacific &amp; Middle East (APME). Based in Singapore, this is a critical leadership role reporting directly to the Chief Human Resources Officer, responsible for shaping and driving the [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 1 Stunde<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_e1bd08d3fa50bdf42de18c01c9e033c9\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.frazerjones.com\/resources\/\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-195996 post type-post status-publish format-standard has-post-thumbnail hentry category-asia category-hr category-market-insight tag-hr tag-recruitment hd_author-charlotte-matthew\" id=\"block_e1bd08d3fa50bdf42de18c01c9e033c9-job-195996\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/market-insight\/apac-reward-five-shifts-redefining-the-agenda\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">APAC Reward: five shifts redefining the agenda\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">November 6, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For CHROs and Group Heads of Reward, APAC is becoming one of the most interesting and complex reward markets globally.&nbsp; Competition for specialist talent, the continued growth of Singapore as a leading regional hub, changing expectations around equity and the impact of AI are forcing organisations to look beyond traditional compensation [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-194677 post type-post status-publish format-standard has-post-thumbnail hentry category-company-updates category-hr category-market-insight tag-hr hd_author-nick-croucher\" id=\"block_e1bd08d3fa50bdf42de18c01c9e033c9-job-194677\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/company-updates\/30-years-of-frazer-jones-celebrating-our-people-partnerships-and-the-hr-community\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-300x225.png\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">30 years of Frazer Jones: celebrating our people, partnerships and the HR community\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">November 2, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share For 30 years, Frazer Jones has been connecting talented HR professionals with organisations around the world.&nbsp; But our story has always been about more than recruitment. It is about the relationships we have built, the careers we have followed, the organisations we have supported and the HR community we are proud to be [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-194200 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-hr category-market-insight tag-hr tag-recruitment hd_author-ayling-oei\" id=\"block_e1bd08d3fa50bdf42de18c01c9e033c9-job-194200\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/market-insight\/when-to-hire-a-hr-director-in-a-pe-backed-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Hiring-Advice-2a-300x190.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">When to hire a HR Director in a PE-backed business<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 29, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The right time to hire a HR Director is before the business\u2019s growth ambitions exceed its ability to deliver them through its people. For a private equity-backed business, that means assessing HR leadership against the value creation plan, rather than waiting for a particular headcount, revenue milestone or employee relations issue [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As globalisation accelerates and the future of work continues to evolve, HR leaders across the US and Europe are rethinking how they build and manage their global workforce. In a recent conversation between Brad Law, Head of North America at Frazer Jones, and Nick Croucher, Managing Director, the two explored how organisations are adapting their [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":149650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":true,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[26,486,57,24,31,32],"tags":[72],"hd_author":[721],"class_list":["post-149647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring-advice","category-international-relocation","category-leadership","category-market-insight","category-uk","category-us","tag-video","hd_author-brad-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.8) - 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