{"id":33258,"date":"2023-01-13T16:57:29","date_gmt":"2023-01-13T16:57:29","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=33258"},"modified":"2026-05-12T10:00:32","modified_gmt":"2026-05-12T10:00:32","slug":"interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/de\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","title":{"rendered":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Our own <a href=\"https:\/\/www.frazerjones.com\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim <\/a>sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for household names such as Sky, Amazon and Comparethemarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her interview, she gives her insights on building new hiring processes, people programmes and a sense of community. She also reveals her methods for interviewing candidates and how she trained her colleagues to identify top talent based on personality and potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full interview below to hear more about Tracey&#8217;s experience at Yapily, challenges and opportunities across fintech, and how businesses can retain and develop their staff for a stronger workforce.<\/p>\n\n\n\n\t\t\t<div class=\"hd-block hd-block-video\">\n\n\t\t\t\t\t\t\t<div class=\"lazyiframe video-wrapper\" data-embedid=\"Uf2K46_mkio\" data-embedurl=\"https:\/\/www.youtube.com\/watch?v=Uf2K46_mkio\" data-queryparams=\"\" data-thumbnail=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg\" data-srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-768x432.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image.jpg 910w\" data-sizes=\"(max-width: 767px) 100vw, 1600px\" data-provider=\"www.youtube.com\" data-providerthumb=\"\" data-video-type=\"watch\" style=\"padding-top: 56.5%\">\n\t\t\t\t<div class=\"play-button\"><\/div>\n\t\t\t<\/div><!-- \/\/ lazyiframe -->\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.frazerjones.com\/consultant-location\/uk\/\">Contact us today<\/a> to discuss your hiring needs or career with the UK\u2019s fintech industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-13507 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-consumer-retail-and-hospitality-de hd_person_sector-pharmaceuticals-and-life-sciences-de hd_person_sector-technology-media-and-telecommunications hd_person_seniority-director-group-manager hd_person_specialism-hr hd_person_location-uk-de\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e-person-13507\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:aseelibrahim@frazerjones.com\">aseelibrahim@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152815\">+44 20 7415 2815<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_7946c889047224a45e12e5f88bb987fe\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Latest Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-196422 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-196422\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/emea-payroll-benefits-and-reward-associate-196422\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Legal<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">EMEA Payroll, Benefits and Reward Associate<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">EMEA Payroll &amp; Benefits and Reward Associate &#8211; \u00a360K &#8211; 10 month FTC &#8211; Moorgate My client has a global network and offering that is rivalled by many in its sector. Due to a re-structure, they are seeking an EMEA Payroll &amp; Benefits Associate to join them on a 10 month FTC. To be considered [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">Up to GBP60000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 9 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-196382 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-196382\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/hr-operations-and-payroll-manager-196382\/\">\n\n\t\t\t\t\t<h4 class=\"card__title\">HR Operations and Payroll Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">A well-established organization in New York City is seeking an experienced HR Operations &amp; Payroll Manager to provide hands-on operational support across payroll, benefits, and core HR services. Payroll is the primary responsibility of the position. This individual will own the semi-monthly payroll process in Dayforce for a workforce of approximately 300 employees, including both [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 11 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_05ec8838ca756248349bd35c7f71c1c6\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.frazerjones.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-195996 post type-post status-publish format-standard has-post-thumbnail hentry category-asia category-hr-de category-markteinblicke tag-hr tag-recruitment hd_author-charlotte-matthew\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-195996\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/regional-focus\/asia\/apac-reward-five-shifts-redefining-the-agenda\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">APAC Reward: five shifts redefining the agenda\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">November 6, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For CHROs and Group Heads of Reward, APAC is becoming one of the most interesting and complex reward markets globally.&nbsp; Competition for specialist talent, the continued growth of Singapore as a leading regional hub, changing expectations around equity and the impact of AI are forcing organisations to look beyond traditional compensation [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-194677 post type-post status-publish format-standard has-post-thumbnail hentry category-company-updates-de category-hr-de category-markteinblicke tag-hr hd_author-nick-croucher\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-194677\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/company-updates-de\/30-years-of-frazer-jones-celebrating-our-people-partnerships-and-the-hr-community\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-300x225.png\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">30 years of Frazer Jones: celebrating our people, partnerships and the HR community\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">November 2, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share For 30 years, Frazer Jones has been connecting talented HR professionals with organisations around the world.&nbsp; But our story has always been about more than recruitment. It is about the relationships we have built, the careers we have followed, the organisations we have supported and the HR community we are proud to be [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-194200 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-hr-de category-markteinblicke tag-hr tag-recruitment hd_author-ayling-oei\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-194200\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/hiring-advice\/when-to-hire-a-hr-director-in-a-pe-backed-business\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Hiring-Advice-2a-300x190.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">When to hire a HR Director in a PE-backed business<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 29, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights The right time to hire a HR Director is before the business\u2019s growth ambitions exceed its ability to deliver them through its people. For a private equity-backed business, that means assessing HR leadership against the value creation plan, rather than waiting for a particular headcount, revenue milestone or employee relations issue [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":33263,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[25,54,51,45,47],"tags":[72],"hd_author":[722],"class_list":["post-33258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-change","category-career-progression","category-industry-leaders","category-market-update","tag-video","hd_author-aseelibrahim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to transition from a big brand to a fintech start up? | Frazer Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\" \/>\n<meta property=\"og:description\" content=\"Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. 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