{"id":33258,"date":"2023-01-13T16:57:29","date_gmt":"2023-01-13T16:57:29","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=33258"},"modified":"2026-05-12T10:00:32","modified_gmt":"2026-05-12T10:00:32","slug":"interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/de\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","title":{"rendered":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Our own <a href=\"https:\/\/www.frazerjones.com\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim <\/a>sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for household names such as Sky, Amazon and Comparethemarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her interview, she gives her insights on building new hiring processes, people programmes and a sense of community. She also reveals her methods for interviewing candidates and how she trained her colleagues to identify top talent based on personality and potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full interview below to hear more about Tracey&#8217;s experience at Yapily, challenges and opportunities across fintech, and how businesses can retain and develop their staff for a stronger workforce.<\/p>\n\n\n\n\t\t\t<div class=\"hd-block hd-block-video\">\n\n\t\t\t\t\t\t\t<div class=\"lazyiframe video-wrapper\" data-embedid=\"Uf2K46_mkio\" data-embedurl=\"https:\/\/www.youtube.com\/watch?v=Uf2K46_mkio\" data-queryparams=\"\" data-thumbnail=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg\" data-srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-768x432.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image.jpg 910w\" data-sizes=\"(max-width: 767px) 100vw, 1600px\" data-provider=\"www.youtube.com\" data-providerthumb=\"\" data-video-type=\"watch\" style=\"padding-top: 56.5%\">\n\t\t\t\t<div class=\"play-button\"><\/div>\n\t\t\t<\/div><!-- \/\/ lazyiframe -->\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.frazerjones.com\/consultant-location\/uk\/\">Contact us today<\/a> to discuss your hiring needs or career with the UK\u2019s fintech industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-13507 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-consumer-retail-hospitality hd_person_sector-pharma-life-sciences hd_person_sector-tech-media-telecoms hd_person_seniority-director-group-manager hd_person_specialism-hr hd_person_location-uk\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e-person-13507\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:aseelibrahim@frazerjones.com\">aseelibrahim@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152815\">+44 20 7415 2815<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_7946c889047224a45e12e5f88bb987fe\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Latest Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-192957 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-192957\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/part-time-hr-business-partner-192957\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Part Time HR Business Partner<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Human Resources Business Partner (Part-Time) New York, NY | 3 Days Onsite* weekly in Midtown Manhattan Our client, a highly regarded boutique professional services firm, is seeking a part-time HR Business Partner to support its U.S. employee population. This is an excellent opportunity for a hands-on HR professional out of smaller financial or professional services [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">USD70000 &#8211; USD78000 per annum + + excellent benefits, vacation policy<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-192845 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-192845\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/part-time-hr-business-partner-192845\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Part Time HR Business Partner<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Human Resources Business Partner (Part-Time) New York, NY | 3 Days Onsite weekly Our client, a highly regarded boutique professional services firm is seeking a part-time HR Business Partner to support its U.S. employee population. This is an excellent opportunity for a hands-on HR professional out of smaller financial or professional services environments, who enjoys [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">USD70000 &#8211; USD78000 per annum + + excellent benefits, vacation policy<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_05ec8838ca756248349bd35c7f71c1c6\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.frazerjones.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-192262 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-de category-markteinblicke category-the-netherlands tag-hr tag-interview tag-recruitment hd_author-ayling-oei\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-192262\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/regional-focus\/the-netherlands\/talent-in-financial-services-an-interview-with-laureen-chivere\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-300x225.png\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Talent in financial services: an interview with Laureen Chivere<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share 1. You have built and transformed learning functions at both Naspers and ASML. When starting from a fragmented or immature environment, what do you believe leaders need to get right first? &#8222;The most important thing is understanding the value chain of the business. How do its functions actually contribute? Where are people and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-192485 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-hr-de category-markteinblicke category-uk tag-hr tag-recruitment hd_author-stephen-menko\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-192485\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/regional-focus\/uk\/why-local-market-insight-matters-when-hiring-hr-in-the-southwest-and-m4-corridor\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Why local market insight matters when hiring HR in the Southwest and M4 Corridor<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 15, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Hiring human resources talent in the Southwest and M4 Corridor requires more than a national job advert and a generic salary benchmark. The region has its own talent pools, sector strengths and expectations around pay, flexibility and progression. For organisations hiring HR professionals in Bristol, Bath, Swindon, Reading and across the [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-191904 post type-post status-publish format-standard has-post-thumbnail hentry category-karriereberatung category-karriereentwicklung category-hr-de tag-hr tag-recruitment hd_author-abbieriley hd_author-amber-lucas\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-191904\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/karriereberatung\/how-to-become-an-hr-business-partner-lessons-from-hr-leaders-who-have-been-there\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Leadership-Meeting-in-Contemporary-Workplace-02-300x225.webp\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Leadership-Meeting-in-Contemporary-Workplace-02-300x225.webp 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Leadership-Meeting-in-Contemporary-Workplace-02-2048x1536.webp 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Leadership-Meeting-in-Contemporary-Workplace-02-1024x768.webp 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/08\/Leadership-Meeting-in-Contemporary-Workplace-02-768x576.webp 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How to become an HR business partner: lessons from HR leaders who have been there\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Oktober 12, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For many HR professionals, becoming an HR business partner (HRBP) feels like the natural next step in their career. Yet despite being one of the most common aspirations within the people profession, it is often one of the hardest transitions to make.&nbsp; Job descriptions frequently ask for business partnering experience before [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":33263,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[25,54,51,45,47],"tags":[72],"hd_author":[722],"class_list":["post-33258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-change","category-career-progression","category-industry-leaders","category-market-update","tag-video","hd_author-aseelibrahim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to transition from a big brand to a fintech start up? | Frazer Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\" \/>\n<meta property=\"og:description\" content=\"Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. 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