{"id":33258,"date":"2023-01-13T16:57:29","date_gmt":"2023-01-13T16:57:29","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=33258"},"modified":"2026-05-12T10:00:32","modified_gmt":"2026-05-12T10:00:32","slug":"interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/de\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","title":{"rendered":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Our own <a href=\"https:\/\/www.frazerjones.com\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim <\/a>sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market.<\/p>\n\n\n\n<p>Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for household names such as Sky, Amazon and Comparethemarket.<\/p>\n\n\n\n<p>In her interview, she gives her insights on building new hiring processes, people programmes and a sense of community. She also reveals her methods for interviewing candidates and how she trained her colleagues to identify top talent based on personality and potential.<\/p>\n\n\n\n<p>Watch the full interview below to hear more about Tracey&#8217;s experience at Yapily, challenges and opportunities across fintech, and how businesses can retain and develop their staff for a stronger workforce.<\/p>\n\n\n\n\t\t\t<div class=\"hd-block hd-block-video\">\n\n\t\t\t\t\t\t\t<div class=\"lazyiframe video-wrapper\" data-embedid=\"Uf2K46_mkio\" data-embedurl=\"https:\/\/www.youtube.com\/watch?v=Uf2K46_mkio\" data-queryparams=\"\" data-thumbnail=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg\" data-srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-768x432.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image.jpg 910w\" data-sizes=\"(max-width: 767px) 100vw, 1600px\" data-provider=\"www.youtube.com\" data-providerthumb=\"\" data-video-type=\"watch\" style=\"padding-top: 56.5%\">\n\t\t\t\t<div class=\"play-button\"><\/div>\n\t\t\t<\/div><!-- \/\/ lazyiframe -->\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\n\n<p><a href=\"https:\/\/www.frazerjones.com\/consultant-location\/uk\/\">Contact us today<\/a> to discuss your hiring needs or career with the UK\u2019s fintech industry.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-13507 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-consumer-retail-hospitality hd_person_sector-pharma-life-sciences hd_person_sector-tech-media-telecoms hd_person_seniority-director-group-manager hd_person_specialism-hr hd_person_location-uk\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e-person-13507\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:aseelibrahim@frazerjones.com\">aseelibrahim@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152815\">+44 20 7415 2815<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced is-template- alignwide\" id=\"block_7946c889047224a45e12e5f88bb987fe\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Latest Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-177212 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-177212\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/hr-business-partner-177212\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">HR Business Partner<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">This is a great opportunity to join a growing and evolving organisation at an exciting stage. Based in Birmingham with hybrid working, you&#8217;ll step into a highly visible HR Business Partner role, working with a bright, commercially driven stakeholder group. As the business continues to grow, you&#8217;ll play a key role in shaping the people [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP45000 &#8211; GBP50000 per annum + + Benefits<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-177178 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-177178\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/senior-manager-hr-operations-policy-177178\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Engineering\/manufacturing\/industrial<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Senior Manager, HR Operations &amp; Policy<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Frazer Jones is delighted to be partnering with a global multinational organisation to appoint a Senior Manager, HR Policies and Operations. Based in Singapore, this role offers a unique opportunity for an experienced HR professional to shape and define the organisation&#8217;s HR operating model across a growing multi-market footprint. Reporting to the Chief People Officer, [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">SGD115000 &#8211; SGD117000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 2 Tagen<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_05ec8838ca756248349bd35c7f71c1c6\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.frazerjones.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-174427 post type-post status-publish format-standard has-post-thumbnail hentry category-hr category-market-insight category-reward tag-hr tag-recruitment hd_author-alredo-lira\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-174427\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/market-insight\/hr\/how-uncertainty-talent-and-data-are-redefining-executive-pay\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/05\/GettyImages-464372171-300x225.jpg\" class=\"card__image\" alt=\"Glass building\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/05\/GettyImages-464372171-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/05\/GettyImages-464372171-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/05\/GettyImages-464372171-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/05\/GettyImages-464372171-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How uncertainty, talent, and data are redefining executive pay<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 29, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">As the 2026 proxy season winds down, executive compensation discussions are rapidly changing. Pay design, talent retention, disclosure, and technology are no longer separate conversations; they\u2019re converging at the boardroom level. <\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-173589 post type-post status-publish format-standard has-post-thumbnail hentry category-career-progression category-leiderschap hd_author-sean-tong\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-173589\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/career-advice\/career-progression\/from-chro-to-the-boardroom-why-hr-leaders-make-exceptional-non-executive-directors\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/03\/Untitled-design-5-300x225.png\" class=\"card__image\" alt=\"HR leaders make exceptional Non-Executive Directors\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/03\/Untitled-design-5-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/03\/Untitled-design-5-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/03\/Untitled-design-5-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">From CHRO to the boardroom: why HR leaders make exceptional Non-Executive Directors<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 20, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share About Carmen Wee Carmen Wee is the Founder and CEO of&nbsp;Carmen Wee &amp; Associates, an HR advisory services firm. An accomplished Global CHRO with over 25 years of international business experience, Carmen has driven large-scale business transformation and change management within fast-growing organisations undergoing complex mergers and acquisitions. She has led large, multicultural [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-174043 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-de category-markteinblicke category-reward-de category-uk tag-hr tag-recruitment hd_author-stephen-menko\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-174043\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/regional-focus\/uk\/competing-for-talent-in-the-uk-winning-in-the-comparison-economy\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-300x225.jpg\" class=\"card__image\" alt=\"The deadline smashing department\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/09\/Detail_Shot-of-a-group-of-young-businesspeople-using-a-laptop-and-digital-tablet-in-a-modern-office-GettyImages-1290528901_Resize-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Pay transparency &#8211; competing for talent in the UK: winning in the \u201ccomparison economy\u201d<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Mai 20, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Last week in Bristol, Frazer Jones brought together more than 70 Reward and HR professionals from across Bristol and the South West for a highly engaging session on a topic shaping almost every hiring conversation we see: how organisations compete for talent in the \u201ccomparison economy.\u201d Hosted by Mike Doyle, Head of Reward, [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":33263,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[25,54,51,45,47],"tags":[72],"hd_author":[722],"class_list":["post-33258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-change","category-career-progression","category-industry-leaders","category-market-update","tag-video","hd_author-aseelibrahim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to transition from a big brand to a fintech start up? | Frazer Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\" \/>\n<meta property=\"og:description\" content=\"Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. 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