{"id":33258,"date":"2023-01-13T16:57:29","date_gmt":"2023-01-13T16:57:29","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=33258"},"modified":"2026-05-12T10:00:32","modified_gmt":"2026-05-12T10:00:32","slug":"interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/de\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","title":{"rendered":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-a56dcf5d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Our own <a href=\"https:\/\/www.frazerjones.com\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim <\/a>sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for household names such as Sky, Amazon and Comparethemarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her interview, she gives her insights on building new hiring processes, people programmes and a sense of community. She also reveals her methods for interviewing candidates and how she trained her colleagues to identify top talent based on personality and potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full interview below to hear more about Tracey&#8217;s experience at Yapily, challenges and opportunities across fintech, and how businesses can retain and develop their staff for a stronger workforce.<\/p>\n\n\n\n\t\t\t<div class=\"hd-block hd-block-video\">\n\n\t\t\t\t\t\t\t<div class=\"lazyiframe video-wrapper\" data-embedid=\"Uf2K46_mkio\" data-embedurl=\"https:\/\/www.youtube.com\/watch?v=Uf2K46_mkio\" data-queryparams=\"\" data-thumbnail=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg\" data-srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-768x432.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image.jpg 910w\" data-sizes=\"(max-width: 767px) 100vw, 1600px\" data-provider=\"www.youtube.com\" data-providerthumb=\"\" data-video-type=\"watch\" style=\"padding-top: 56.5%\">\n\t\t\t\t<div class=\"play-button\"><\/div>\n\t\t\t<\/div><!-- \/\/ lazyiframe -->\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.frazerjones.com\/consultant-location\/uk\/\">Contact us today<\/a> to discuss your hiring needs or career with the UK\u2019s fintech industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-13507 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-consumer-retail-hospitality hd_person_sector-pharma-life-sciences hd_person_sector-tech-media-telecoms hd_person_seniority-director-group-manager hd_person_specialism-hr hd_person_location-uk\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e-person-13507\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/de\/consultants\/aseel-ibrahim\/\">Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:aseelibrahim@frazerjones.com\">aseelibrahim@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152815\">+44 20 7415 2815<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_7946c889047224a45e12e5f88bb987fe\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Latest Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-181888 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-181888\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/hr-business-partner-181888\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Professional services<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">HR Business Partner<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">An exciting opportunity for an experienced HR Business Partner with a strong background gained within a Legal\/Accountancy\/Partnership-led setting. This is a regional position with accountability for a headcount based across several offices based in the South to deliver and align People initiatives with the Business strategy. Working with senior stakeholders to build organisation and people [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP65000 &#8211; GBP80000 per annum + bonus + benefits<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 4 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-181835 job_listing type-job_listing status-publish hentry job_position_featured\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-181835\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/job\/hr-operations-manager-181835\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Hospitality\/travel\/leisure<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">HR Operations Manager<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">HR Operations Manager Location: Central London &#8211; 4 days a week in office Salary: \u00a370,000 Contract: Full-time, Permanent About the Role We are seeking an experienced and proactive HR Operations Manager to lead and develop our HR operations function across a fast-paced PE Backed multi-sited business. This is an exciting opportunity for a hands-on HR [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">Up to GBP70000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Ver\u00f6ffentlicht vor 8 Stunden<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_05ec8838ca756248349bd35c7f71c1c6\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.frazerjones.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-179801 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-hr category-leadership category-market-insight category-private-equity tag-financial-services tag-hr hd_author-nick-croucher\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-179801\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/market-insight\/how-cpo-roles-in-pe-backed-businesses-are-going-to-market\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/07\/CPO-thumbnail-300x225.png\" class=\"card__image\" alt=\"article-thumbnail\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/07\/CPO-thumbnail-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/07\/CPO-thumbnail-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/07\/CPO-thumbnail-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">How CPO roles in PE backed businesses are going to market<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 15, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Private equity moves fast. Value creation timelines are compressed, expectations are high, and every leadership hire carries disproportionate weight across portfolio companies. Within any private equity backed business, the management team is under constant pressure to deliver against the investment thesis \u2013 driving valuation, strengthening cash flow, and ultimately improving business performance. Yet, [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-180567 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-interim category-market-insight tag-hr tag-interim tag-recruitment hd_author-lisanne-muns\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-180567\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/hiring-advice\/when-transformation-cant-wait-turning-strategy-into-action-with-interim-hr\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Detail_Board-meeting-around-table-with-devices_pexels-diva-plavalaguna-6146816-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Detail_Board-meeting-around-table-with-devices_pexels-diva-plavalaguna-6146816-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Detail_Board-meeting-around-table-with-devices_pexels-diva-plavalaguna-6146816-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/Detail_Board-meeting-around-table-with-devices_pexels-diva-plavalaguna-6146816-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">When transformation can\u2019t wait: turning strategy into action with interim HR\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 14, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Transformation has become a constant priority for organisations across Europe. From responding to economic uncertainty and regulatory change to adopting new technologies and meeting evolving workforce expectations, businesses are under growing pressure to adapt quickly. The challenge is no longer defining strategy, but executing it effectively and at pace.\u00a0 This is where interim [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-179806 post type-post status-publish format-standard has-post-thumbnail hentry category-europe category-hr category-market-insight category-us tag-hr tag-recruitment hd_author-nick-croucher\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-179806\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/de\/market-insight\/where-should-hr-leadership-sit-in-a-global-business-how-us-and-european-organisations-are-taking-different-approaches\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Detail_Female-manager-team-discussion-and-company-seminar-in-workshop_GettyImages-1477043858-300x225.jpg\" class=\"card__image\" alt=\"Female manager leading a team discussion\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Detail_Female-manager-team-discussion-and-company-seminar-in-workshop_GettyImages-1477043858-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Detail_Female-manager-team-discussion-and-company-seminar-in-workshop_GettyImages-1477043858-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/02\/Detail_Female-manager-team-discussion-and-company-seminar-in-workshop_GettyImages-1477043858-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Where should HR leadership sit in a global business? How US and European organisations are taking different approaches<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">Juli 8, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share As organisations expand across markets and regions, the question of where HR leadership should sit is becoming increasingly important. Historically, decisions about the location of senior HR leaders were often influenced by company headquarters or established organisational structures. Today, however, businesses are taking a more strategic approach, aligning HR leadership and broader HR [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":33263,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[25,54,51,45,47],"tags":[72],"hd_author":[722],"class_list":["post-33258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-change","category-career-progression","category-industry-leaders","category-market-update","tag-video","hd_author-aseelibrahim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to transition from a big brand to a fintech start up? | Frazer Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\" \/>\n<meta property=\"og:description\" content=\"Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. 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