{"id":145017,"date":"2025-07-11T13:45:55","date_gmt":"2025-07-11T13:45:55","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=145017"},"modified":"2025-07-14T08:46:30","modified_gmt":"2025-07-14T08:46:30","slug":"the-hr-leaders-guide-to-cultural-transformation","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/nl\/hiring-advice\/leadership\/the-hr-leaders-guide-to-cultural-transformation\/","title":{"rendered":"From values to value: the\u00a0HR leader\u2019s guide to\u00a0cultural transformation"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">When values are treated like a branding exercise, they lose their power. But when they\u2019re embedded into the fabric of a business, they become a strategic lever for transformation. That\u2019s the message from <a href=\"https:\/\/www.linkedin.com\/in\/kat-barnett-787b964\/\">Kat Barnett<\/a>, a global HR leader with over 20 years of experience in high-performing, high-growth organisations, including <a href=\"https:\/\/www.cultureamp.com\/\">Culture Amp<\/a>. In conversation with <a href=\"https:\/\/www.frazerjones.com\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a>, Associate Director at Frazer Jones, Kat shares what it really takes to build a values-led organisational culture that drives business outcomes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"From values to value: the HR leader\u2019s guide to cultural transformation | Frazer Jones\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HP9UuCcF7Qo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-culture-change-starts-with-clarity-on-core-values\">Culture change starts with clarity on core values<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFun, fairness, kindness and keeping your promises,\u201d Kat says, when asked about her personal values. \u201cThat\u2019s all about credibility and reputation.\u201d These aren\u2019t just personal principles, they\u2019re the lens through which she evaluates company culture and leadership teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For HR leaders, defining core values is only the beginning. The real challenge is translating those values into consistent behaviours across the organisation. \u201cIt takes a big investment,\u201d Kat explains. \u201cIt takes a lot of work from the most senior leader and everyone owns it, down to the most junior employee.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where human resources play a critical role. HR professionals are often the ones tasked with aligning company values to business goals, ensuring that values are not just aspirational but operational.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-posters-to-practice-making-culture-tangible\">From posters to practice: making culture tangible<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Too often, cultural initiatives start strong and fade fast. \u201cIf you have to dust those values off when things get hard, you\u2019ve lost the trust of people,\u201d Kat warns. She\u2019s seen companies spend heavily on defining their values, only for them to become disconnected from the employee experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To avoid that, values must be embedded into HR processes, performance management and decision-making. \u201cThey should inform how you design your procedures, who makes what type of decision and when,\u201d she says. \u201cIf those behaviours are breached, there should be consequences. They should be boundaries.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where buy-in from stakeholders becomes essential. Without alignment across the leadership team, even the most well-intentioned cultural values can fall flat. \u201cYou need to bring values to life in every step, through your communication, your tone, the language that you use.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-informed-decision-making-not-just-data-driven\">Data-informed decision-making, not just data-driven<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a world of dashboards and KPIs, Kat urges HR professionals to take a more nuanced approach. \u201cBeing data-informed is a subtle but important difference,\u201d she says. \u201cData should inform decisions, not dictate them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She combines real-time sentiment data from surveys and focus groups with traditional HR metrics like attrition, promotion rates and internal mobility. \u201cYou need to know and understand the sentiment of your employees,\u201d she explains. \u201cThat\u2019s how you know where to invest, whether it\u2019s a skills piece, leadership development, or well-being initiatives.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach supports more adaptable decision-making processes, especially during periods of cultural transformation. \u201cEveryone\u2019s transforming right now, whether it\u2019s tech, industry, product. But you can\u2019t map the future of work unless you know where you are.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-culture-as-a-competitive-advantage\">Culture as a competitive advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kat has worked with organisations where cultural values are deeply embedded and others where they\u2019re little more than messaging. The difference, she says, is consistency and accountability. \u201cWhen times get really tough, that\u2019s when values become the foundational pillars of how you do business.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This alignment between values and business strategy is what drives employee engagement, retention and ultimately, business success. \u201cIf you don\u2019t design and integrate your values throughout every operational facet of your business, you\u2019re not going to have the trust. You\u2019re not going to have the consistency to change the business without increasing uncertainty.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisational culture is not just about what\u2019s written in a handbook. It\u2019s about how people behave, how decisions are made and how the company responds to challenges. In a post-pandemic world, where hybrid work and adaptability are the norm, culture has become a pivotal factor in attracting and retaining top talent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-role-of-external-insight-and-peer-networks\">The role of external insight and peer networks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kat also highlights the importance of looking beyond internal silos. \u201cPeople talk,\u201d she says. \u201cFounders and senior leaders share challenges and ideas. That\u2019s how start-ups become scale-ups, through those networks.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She continues to draw on research from Culture Amp\u2019s people science team and encourages other HR leaders to do the same. \u201cSome of the best companies want to see everyone succeed. The talent market is small and relationships matter.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This openness to external insight is a hallmark of people-first leadership. It also reinforces the idea that no organisation operates in a vacuum. Corporate culture is shaped not just by internal initiatives, but by how companies engage with the broader ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-your-whole-self-to-work\">Bringing your whole self to work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kat and Aseel touched on a theme that\u2019s increasingly central to modern workplace culture: authenticity. Aseel referenced the Apple TV+ series <em>Severance<\/em>, where employees are split into two identities, the \u2018innie\u2019 who exists only at work, and the \u2018outie\u2019 who lives their personal life with no memory of their job. \u201cWe don\u2019t have an \u2018<a href=\"https:\/\/screenrant.com\/severance-innies-outies-differences-rules-explained\/\">innie and outie<\/a>\u2019 anymore,\u201d Aseel said. Kat added, \u201cWe are one person. Bringing your professional whole self to work is essential.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This shift reflects a broader expectation from employees: to be seen and supported as whole individuals, not just job functions. For HR leaders, this means creating space for individuality while maintaining clarity around behavioural expectations and shared values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-culture-is-the-strategy\">Culture is the strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Kat, culture isn\u2019t a side project or a branding exercise, it\u2019s the infrastructure that holds everything together. \u201cIt\u2019s not about mugs with \u2018honesty\u2019 stamped on them,\u201d she said. \u201cIt\u2019s about how you treat your people, how you make decisions and how you show up, especially when it\u2019s hard.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a hybrid work environment, where adaptability and alignment are critical, embedding cultural values into the employee experience is essential. This includes everything from performance management and internal messaging to leadership behaviour and talent management. Organisational culture becomes the lens through which business goals are pursued and every leader plays a pivotal role as a role model for the values they expect others to uphold.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-want-to-explore-how-your-organisation-can-embed-values-into-culture-and-drive-meaningful-transformation\"><strong>Want to explore how your organisation can embed values into culture and drive meaningful transformation?<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch with one of our expert consultants using the form below. We\u2019d love to discuss your challenges, share insights and help you shape a people-first strategy that aligns with your business goals.<\/p>\n\n\n\n<div class=\"wp-block-group has-black-05-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-eyebrow\" id=\"get-in-touch-1\">Get in touch<\/h2>\n\n\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"eu1\",\r\n    portalId: \"26669168\",\r\n    formId: \"91651939-2b79-4991-a2e0-138e948898c2\"\r\n  });\r\n<\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-black-05-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/1724887862094.jpg\" alt=\"\" class=\"wp-image-145020\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/1724887862094.jpg 800w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/1724887862094-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/1724887862094-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2025\/07\/1724887862094-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h4 class=\"wp-block-heading\" id=\"h-kat-barnett-global-hr-leader\"><strong>Kat Barnett<\/strong><br>Global HR Leader<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Kat Barnett is a commercially driven and strategic People and Culture leader with over 20 years of global experience across APAC, EMEA and the UK. Her career spans diverse sectors including technology, entertainment, and retail, where she has led transformative initiatives in organisations of all sizes, from startups to global enterprises.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_41b66f061f1f488e05cf7b87f71ea279\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-13507 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-consumer-retail-hospitality hd_person_sector-pharma-life-sciences hd_person_sector-tech-media-telecoms hd_person_seniority-director-group-manager hd_person_specialism-hr hd_person_location-uk\" id=\"block_41b66f061f1f488e05cf7b87f71ea279-person-13507\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/aseel-ibrahim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/aseel-ibrahim\/\">Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:aseelibrahim@frazerjones.com\">aseelibrahim@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152815\">+44 20 7415 2815<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_0b650c7ca84d2aebb6757997dc6af6af\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-193857 job_listing type-job_listing status-publish hentry\" id=\"block_0b650c7ca84d2aebb6757997dc6af6af-job-193857\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/interim-executive-compensation-lead-193857\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Technology<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Interim Executive Compensation Lead<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">We&#8217;re looking for an experienced Executive Compensation professional to join a major international organisation for an initial six-month assignment, taking ownership of a business-critical executive reward cycle through to final Board approval. This is a great opportunity for someone who knows executive compensation inside out and enjoys being close to the detail. You&#8217;ll be working [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">Up to GBP120000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">9 uur geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-193851 job_listing type-job_listing status-publish hentry\" id=\"block_0b650c7ca84d2aebb6757997dc6af6af-job-193851\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/reward-analyst-193851\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Retail\/e-commerce<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Reward Analyst<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Reward Analyst | Hybrid | \u00a368,000-\u00a370,000 | 12-Month FTC Frazer Jones is delighted to be partnering with a global organisation to recruit a Reward Analyst into its European Total Reward team on a 12-month fixed-term contract. With a large and diverse workforce spanning more than 15 European countries, this is an excellent opportunity for a [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">9 uur geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_73268080c1370712a2fa8bc79ca3ec44\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"#\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-193304 post type-post status-publish format-standard has-post-thumbnail hentry category-hr category-market-insight tag-ai tag-hr tag-recruitment hd_author-nick-croucher\" id=\"block_73268080c1370712a2fa8bc79ca3ec44-job-193304\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/market-insight\/the-rise-of-the-international-hr-leader\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-300x225.png\" class=\"card__image\" alt=\"Frazer Jones thumbnail\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">The rise of the international HR leader\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">oktober 22, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Over the past 18 to 24 months, a distinctive pattern has emerged in senior HR hiring: US-headquartered multinationals are appointing leaders to oversee their international people functions, reporting directly to a US-based CHRO. Often carrying titles such as Head of International HR, HR SVP International or Head of HR EMEA and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-192262 post type-post status-publish format-standard has-post-thumbnail hentry category-hr category-market-insight category-the-netherlands tag-hr tag-interview tag-recruitment hd_author-ayling-oei\" id=\"block_73268080c1370712a2fa8bc79ca3ec44-job-192262\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/regional-focus\/the-netherlands\/talent-in-financial-services-an-interview-with-laureen-chivere\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-300x225.png\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Laureen-Rwatirera-Chivere-Executive-Portrait-Photo-use-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Talent in financial services: an interview with Laureen Chivere<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">oktober 16, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share 1. You have built and transformed learning functions at both Naspers and ASML. When starting from a fragmented or immature environment, what do you believe leaders need to get right first? &#8220;The most important thing is understanding the value chain of the business. How do its functions actually contribute? Where are people and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-192485 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-hr category-market-insight category-uk tag-hr tag-recruitment hd_author-stephen-menko\" id=\"block_73268080c1370712a2fa8bc79ca3ec44-job-192485\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/market-insight\/why-local-market-insight-matters-when-hiring-hr-in-the-southwest-and-m4-corridor\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Why local market insight matters when hiring HR in the Southwest and M4 Corridor<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">oktober 15, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Hiring human resources talent in the Southwest and M4 Corridor requires more than a national job advert and a generic salary benchmark. The region has its own talent pools, sector strengths and expectations around pay, flexibility and progression. For organisations hiring HR professionals in Bristol, Bath, Swindon, Reading and across the [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When values are treated like a branding exercise, they lose their power. But when they\u2019re embedded into the fabric of a business, they become a strategic lever for transformation. That\u2019s the message from Kat Barnett, a global HR leader with over 20 years of experience in high-performing, high-growth organisations, including Culture Amp. In conversation with [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":143059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[45,57,66],"tags":[72],"hd_author":[],"class_list":["post-145017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-leaders","category-leadership","category-wellbeing-hiring-advice","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turning core values into business value: a guide for HR leaders<\/title>\n<meta name=\"description\" content=\"Discover how HR leaders can embed core values into organisational culture to drive transformation, boost employee engagement, and align with business goals. Insights from global HR expert Kat Barnett in conversation with Frazer Jones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/hiring-advice\/leadership\/the-hr-leaders-guide-to-cultural-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From values to value: the\u00a0HR leader\u2019s guide to\u00a0cultural transformation\" \/>\n<meta property=\"og:description\" content=\"Discover how HR leaders can embed core values into organisational culture to drive transformation, boost employee engagement, and align with business goals. 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