{"id":33258,"date":"2023-01-13T16:57:29","date_gmt":"2023-01-13T16:57:29","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=33258"},"modified":"2026-05-12T10:00:32","modified_gmt":"2026-05-12T10:00:32","slug":"interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/nl\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","title":{"rendered":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Our own <a href=\"https:\/\/www.frazerjones.com\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim <\/a>sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for household names such as Sky, Amazon and Comparethemarket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her interview, she gives her insights on building new hiring processes, people programmes and a sense of community. She also reveals her methods for interviewing candidates and how she trained her colleagues to identify top talent based on personality and potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the full interview below to hear more about Tracey&#8217;s experience at Yapily, challenges and opportunities across fintech, and how businesses can retain and develop their staff for a stronger workforce.<\/p>\n\n\n\n\t\t\t<div class=\"hd-block hd-block-video\">\n\n\t\t\t\t\t\t\t<div class=\"lazyiframe video-wrapper\" data-embedid=\"Uf2K46_mkio\" data-embedurl=\"https:\/\/www.youtube.com\/watch?v=Uf2K46_mkio\" data-queryparams=\"\" data-thumbnail=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg\" data-srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-300x169.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image-768x432.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/Tracey-Wood-feature-image.jpg 910w\" data-sizes=\"(max-width: 767px) 100vw, 1600px\" data-provider=\"www.youtube.com\" data-providerthumb=\"\" data-video-type=\"watch\" style=\"padding-top: 56.5%\">\n\t\t\t\t<div class=\"play-button\"><\/div>\n\t\t\t<\/div><!-- \/\/ lazyiframe -->\n\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.frazerjones.com\/consultant-location\/uk\/\">Contact us today<\/a> to discuss your hiring needs or career with the UK\u2019s fintech industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-13507 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_experience_focus-experienced-hires hd_person_sector-consumer-retail-hospitality hd_person_sector-pharma-life-sciences hd_person_sector-tech-media-telecoms hd_person_seniority-director-group-manager hd_person_specialism-hr hd_person_location-uk\" id=\"block_2d1ec87ab2b33c1c028f43234cf5070e-person-13507\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/aseel-ibrahim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2017\/01\/Aseel-Ibrahim.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/aseel-ibrahim\/\">Aseel Ibrahim<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/aseel-ibrahim\/\">Director<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">UK<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:aseelibrahim@frazerjones.com\">aseelibrahim@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442074152815\">+44 20 7415 2815<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_7946c889047224a45e12e5f88bb987fe\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Latest Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-196654 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-196654\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/hr-business-partner-196654\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Pharmaceuticals\/life sciences<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">HR Business Partner<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">HR Business Partner | Manchester &#8211; Immediate Start We&#8217;re looking for an experienced HR Business Partner to join a fast-paced, operational organisation in Manchester. This is a hands-on HRBP role with a significant focus on employee relations, partnering closely with operational managers across a blue-collar\/dispearsed workforce across 4 operational sites. You&#8217;ll manage a varied ER [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP55000 &#8211; GBP60000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">14 uur geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-196555 job_listing type-job_listing status-publish hentry\" id=\"block_7946c889047224a45e12e5f88bb987fe-job-196555\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/hr-project-manager-ftc-196555\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Insurance<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">HR Project Manager (FTC)<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">HR Project Specialist 6-Month Fixed-Term Contract London | Hybrid Working We&#8217;re partnering with a highly respected organisation within the financial services and insurance sector to appoint an experienced HR Project Specialist on an initial 6-month fixed-term contract. This is a fantastic opportunity for an HR professional with strong project delivery experience to lead several high-profile [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP75000 &#8211; GBP85000 per annum<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">19 uur geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_05ec8838ca756248349bd35c7f71c1c6\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/www.frazerjones.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-195996 post type-post status-publish format-standard has-post-thumbnail hentry category-asia category-hr-de category-markteinblicke tag-hr tag-recruitment hd_author-charlotte-matthew\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-195996\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/regional-focus\/asia\/apac-reward-five-shifts-redefining-the-agenda\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/shutterstock_119552710-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">APAC Reward: five shifts redefining the agenda\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">november 6, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights For CHROs and Group Heads of Reward, APAC is becoming one of the most interesting and complex reward markets globally.&nbsp; Competition for specialist talent, the continued growth of Singapore as a leading regional hub, changing expectations around equity and the impact of AI are forcing organisations to look beyond traditional compensation [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-194677 post type-post status-publish format-standard has-post-thumbnail hentry category-company-updates-de category-hr-de category-markteinblicke tag-hr hd_author-nick-croucher\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-194677\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/company-updates-de\/30-years-of-frazer-jones-celebrating-our-people-partnerships-and-the-hr-community\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-300x225.png\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/11\/Anniversary-thumbnail-2-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">30 years of Frazer Jones: celebrating our people, partnerships and the HR community\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">november 2, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share For 30 years, Frazer Jones has been connecting talented HR professionals with organisations around the world.&nbsp; But our story has always been about more than recruitment. It is about the relationships we have built, the careers we have followed, the organisations we have supported and the HR community we are proud to be [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-193304 post type-post status-publish format-standard has-post-thumbnail hentry category-hr category-market-insight tag-ai tag-hr tag-recruitment hd_author-nick-croucher\" id=\"block_05ec8838ca756248349bd35c7f71c1c6-job-193304\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/market-insight\/the-rise-of-the-international-hr-leader\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-300x225.png\" class=\"card__image\" alt=\"Frazer Jones thumbnail\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/10\/Untitled-1g-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">The rise of the international HR leader\u00a0<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">oktober 22, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Over the past 18 to 24 months, a distinctive pattern has emerged in senior HR hiring: US-headquartered multinationals are appointing leaders to oversee their international people functions, reporting directly to a US-based CHRO. Often carrying titles such as Head of International HR, HR SVP International or Head of HR EMEA and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]<\/p>\n","protected":false},"author":412,"featured_media":33263,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[25,54,51,45,47],"tags":[72],"hd_author":[722],"class_list":["post-33258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-advice","category-career-change","category-career-progression","category-industry-leaders","category-market-update","tag-video","hd_author-aseelibrahim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to transition from a big brand to a fintech start up? | Frazer Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\" \/>\n<meta property=\"og:description\" content=\"Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Frazer Jones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FrazerJonesRecruitment\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T16:57:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T10:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/shutterstock_1182827029-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aseel Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrazerJonesHR\" \/>\n<meta name=\"twitter:site\" content=\"@FrazerJonesHR\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aseel Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/\"},\"author\":{\"name\":\"Aseel Ibrahim\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#\\\/schema\\\/person\\\/641a850f9d38845bb8ad953fd6df04f2\"},\"headline\":\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\",\"datePublished\":\"2023-01-13T16:57:29+00:00\",\"dateModified\":\"2026-05-12T10:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.frazerjones.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/shutterstock_1182827029-scaled.jpg\",\"keywords\":[\"Video\"],\"articleSection\":[\"Career advice\",\"Career Change\",\"Career Progression\",\"Industry Leaders\",\"Market Update\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/\",\"url\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/\",\"name\":\"How to transition from a big brand to a fintech start up? | Frazer Jones\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.frazerjones.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/shutterstock_1182827029-scaled.jpg\",\"datePublished\":\"2023-01-13T16:57:29+00:00\",\"dateModified\":\"2026-05-12T10:00:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.frazerjones.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/shutterstock_1182827029-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.frazerjones.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2023\\\/01\\\/shutterstock_1182827029-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/market-insight\\\/industry-leaders\\\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.frazerjones.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#website\",\"url\":\"https:\\\/\\\/www.frazerjones.com\\\/\",\"name\":\"Frazer Jones\",\"description\":\"Global HR Search &amp; Recruitment\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.frazerjones.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#organization\",\"name\":\"Frazer Jones\",\"url\":\"https:\\\/\\\/www.frazerjones.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.frazerjones.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/FJ_Opengraph-Image4-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.frazerjones.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/08\\\/FJ_Opengraph-Image4-scaled.jpg\",\"width\":2560,\"height\":1344,\"caption\":\"Frazer Jones\"},\"image\":{\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FrazerJonesRecruitment\\\/\",\"https:\\\/\\\/x.com\\\/FrazerJonesHR\",\"https:\\\/\\\/www.instagram.com\\\/frazerjoneshr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/36130\\\/?trk=tyah\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/FrazerJonesHRSearch\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.frazerjones.com\\\/#\\\/schema\\\/person\\\/641a850f9d38845bb8ad953fd6df04f2\",\"name\":\"Aseel Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/765b43119068d3159de8a89c2b3c374fb43770dcd31e409b0a2f680e0c897d1e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/765b43119068d3159de8a89c2b3c374fb43770dcd31e409b0a2f680e0c897d1e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/765b43119068d3159de8a89c2b3c374fb43770dcd31e409b0a2f680e0c897d1e?s=96&d=mm&r=g\",\"caption\":\"Aseel Ibrahim\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/aseel-ibrahim-cipd-25236a8\\\/\"],\"url\":\"https:\\\/\\\/www.frazerjones.com\\\/nl\\\/author\\\/aseelibrahim\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to transition from a big brand to a fintech start up? | Frazer Jones","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","og_locale":"nl_NL","og_type":"article","og_title":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up","og_description":"Our own Aseel Ibrahim sat down with Tracey Wood, former Director of Talent Acquisition and Employer Brand at Yapily, to learn about her career journey and experience working at a fintech start-up within an emerging open-banking market. Tracey has an incredible level of experience, having worked for 15 years within HR talent acquisition management for [&hellip;]","og_url":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","og_site_name":"Frazer Jones","article_publisher":"https:\/\/www.facebook.com\/FrazerJonesRecruitment\/","article_published_time":"2023-01-13T16:57:29+00:00","article_modified_time":"2026-05-12T10:00:32+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/shutterstock_1182827029-scaled.jpg","type":"image\/jpeg"}],"author":"Aseel Ibrahim","twitter_card":"summary_large_image","twitter_creator":"@FrazerJonesHR","twitter_site":"@FrazerJonesHR","twitter_misc":{"Geschreven door":"Aseel Ibrahim","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#article","isPartOf":{"@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/"},"author":{"name":"Aseel Ibrahim","@id":"https:\/\/www.frazerjones.com\/#\/schema\/person\/641a850f9d38845bb8ad953fd6df04f2"},"headline":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up","datePublished":"2023-01-13T16:57:29+00:00","dateModified":"2026-05-12T10:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/"},"wordCount":167,"commentCount":0,"publisher":{"@id":"https:\/\/www.frazerjones.com\/#organization"},"image":{"@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#primaryimage"},"thumbnailUrl":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/shutterstock_1182827029-scaled.jpg","keywords":["Video"],"articleSection":["Career advice","Career Change","Career Progression","Industry Leaders","Market Update"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","url":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/","name":"How to transition from a big brand to a fintech start up? | Frazer Jones","isPartOf":{"@id":"https:\/\/www.frazerjones.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#primaryimage"},"image":{"@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#primaryimage"},"thumbnailUrl":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/shutterstock_1182827029-scaled.jpg","datePublished":"2023-01-13T16:57:29+00:00","dateModified":"2026-05-12T10:00:32+00:00","breadcrumb":{"@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#primaryimage","url":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/shutterstock_1182827029-scaled.jpg","contentUrl":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/01\/shutterstock_1182827029-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.frazerjones.com\/market-insight\/industry-leaders\/interview-with-tracey-wood-how-to-transition-from-a-big-brand-to-a-fintech-start-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.frazerjones.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Interview with Tracey Wood: how to transition from a big brand to a fintech start-up"}]},{"@type":"WebSite","@id":"https:\/\/www.frazerjones.com\/#website","url":"https:\/\/www.frazerjones.com\/","name":"Frazer Jones","description":"Global HR Search &amp; Recruitment","publisher":{"@id":"https:\/\/www.frazerjones.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.frazerjones.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.frazerjones.com\/#organization","name":"Frazer Jones","url":"https:\/\/www.frazerjones.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.frazerjones.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/08\/FJ_Opengraph-Image4-scaled.jpg","contentUrl":"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/08\/FJ_Opengraph-Image4-scaled.jpg","width":2560,"height":1344,"caption":"Frazer Jones"},"image":{"@id":"https:\/\/www.frazerjones.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FrazerJonesRecruitment\/","https:\/\/x.com\/FrazerJonesHR","https:\/\/www.instagram.com\/frazerjoneshr\/","https:\/\/www.linkedin.com\/company\/36130\/?trk=tyah","https:\/\/www.youtube.com\/user\/FrazerJonesHRSearch"]},{"@type":"Person","@id":"https:\/\/www.frazerjones.com\/#\/schema\/person\/641a850f9d38845bb8ad953fd6df04f2","name":"Aseel Ibrahim","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/765b43119068d3159de8a89c2b3c374fb43770dcd31e409b0a2f680e0c897d1e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/765b43119068d3159de8a89c2b3c374fb43770dcd31e409b0a2f680e0c897d1e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/765b43119068d3159de8a89c2b3c374fb43770dcd31e409b0a2f680e0c897d1e?s=96&d=mm&r=g","caption":"Aseel Ibrahim"},"sameAs":["https:\/\/www.linkedin.com\/in\/aseel-ibrahim-cipd-25236a8\/"],"url":"https:\/\/www.frazerjones.com\/nl\/author\/aseelibrahim\/"}]}},"_links":{"self":[{"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/posts\/33258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/users\/412"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/comments?post=33258"}],"version-history":[{"count":0,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/posts\/33258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/media\/33263"}],"wp:attachment":[{"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/media?parent=33258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/categories?post=33258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/tags?post=33258"},{"taxonomy":"hd_author","embeddable":true,"href":"https:\/\/www.frazerjones.com\/nl\/wp-json\/wp\/v2\/hd_author?post=33258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}