{"id":50483,"date":"2023-04-12T09:16:12","date_gmt":"2023-04-12T09:16:12","guid":{"rendered":"https:\/\/www.frazerjones.com\/?p=50483"},"modified":"2026-05-12T10:17:11","modified_gmt":"2026-05-12T10:17:11","slug":"the-power-of-brands-highlights-from-this-years-advancing-racial-equity-conference","status":"publish","type":"post","link":"https:\/\/www.frazerjones.com\/nl\/global-impact-series\/dei\/the-power-of-brands-highlights-from-this-years-advancing-racial-equity-conference\/","title":{"rendered":"The power of brands: highlights from this year\u2019s Advancing Racial Equity Conference"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide post-content-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/04\/ShereenDaniels_ARECOM23_98_2530-1024x681.jpg\" alt=\"\" class=\"wp-image-50484\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/04\/ShereenDaniels_ARECOM23_98_2530-1024x681.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/04\/ShereenDaniels_ARECOM23_98_2530-300x200.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/04\/ShereenDaniels_ARECOM23_98_2530-768x511.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/04\/ShereenDaniels_ARECOM23_98_2530-1536x1022.jpg 1536w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2023\/04\/ShereenDaniels_ARECOM23_98_2530-2048x1363.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Nick Croucher and Elfried Samba on the &#8220;power of brands&#8221; panel<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We were very proud to be gold partners at this year\u2019s <a href=\"https:\/\/advancing-racial-equity.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advancing Racial Equity Conference<\/a> hosted by <a href=\"https:\/\/www.frazerjones.com\/regional-focus\/uk\/interview-with-shereen-daniels-advancing-racial-equity-in-the-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shereen Daniels<\/a>, Managing Director at HR rewired and bestselling author of <em>The Anti-Racist Organization \u2013 Dismantling Systemic Racism in the Workplace<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our own <a href=\"https:\/\/www.frazerjones.com\/consultants\/nick-croucher\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick Croucher<\/a> took part in a panel on the power of brands, led by Reeta Loi \u2013 storyteller and strategist who&#8217;s supported household names such as Vice, Gay Times, Amex, ASOS and Sony. Nick was joined by Elfried Samba \u2013 Chief Community Officer at Ioconic, CEO of Butterfly 3ffect and former Head of Social Content at Gymshark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can watch a replay from the virtual event here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Advancing Racial Equity Conference - The Best Bits from 21.02.23\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3ibGJ-QCKBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some highlights from the panel where Nick, Reeta and Elfried discussed how brands can use their power to leave the world in a better place than where they found it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-businesses-embrace-diverse-thinking-and-hiring\">How can businesses embrace diverse thinking and hiring?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s crucial to approach transformation within businesses with an authentic lens and willingness to have an open conversation. Start by creating a roundtable of people from different walks of life and perspectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a sound strategy for any brand or business that wants to grow inclusively and successfully. An important part of this process is to branch out from what is comfortable and familiar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are hiring decisions changing and shifting?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s been a clear shift over the last five years in UK businesses looking to hire a more diverse workforce. But many hiring processes still rely on referral networks i.e., people that employees have known and worked with before \u2013 which often isn\u2019t a diverse group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses are also producing mandates or vacancies that require specific skillsets based on previous experience, which can exclude many talented professionals. To change this, businesses should look at their hiring differently and more holistically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a term we hear a lot in recruitment is \u201cculture fit\u201d \u2013 but rather than looking for candidates that think and act like them, businesses should recruit people with a different view and approach to the way things are done.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another way businesses can assess their hiring process is to focus less on specific skillsets within their industry and look wider at other skills that can transform the business or push it in a different direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the UK employment market, some businesses with mostly white boards and C-Suites look to hire diverse candidates to resolve an existing lack of diversity. It\u2019s important for these businesses to remember that it\u2019s not that candidate\u2019s responsibility to fix an existing problem for their business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can businesses look at \u201cculture add\u201d instead of \u201cculture fit\u201d?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of focusing on a \u201cculture fit\u201d when recruiting candidates, businesses should lean towards people to add to the culture with a new world view. This is important for any brand that is focused on servicing the audience of today and tomorrow. Look at hiring people who challenge the status quo and see things from different perspectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The UK\u2019s job market is under scrutiny as talented professionals are leaving the corporate market because they\u2019re not stimulated or excited. To overcome this, the market needs to bring that talent back in by moving away from \u201cthe way things have always been done\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands are incredibly powerful because of the individuals within them. It\u2019s when these individuals unite that change happens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can watch a replay from the virtual event here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Advancing Racial Equity Conference - The Best Bits from 21.02.23\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3ibGJ-QCKBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can also hear more about Shereen Daniels and her own career journey in <a href=\"https:\/\/www.frazerjones.com\/regional-focus\/uk\/interview-with-shereen-daniels-advancing-racial-equity-in-the-workplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nick and Shereen\u2019s latest interview<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Get in touch with Nick at <a href=\"mailto:nickcroucher@frazerjones.com\" target=\"_blank\" rel=\"noreferrer noopener\">nickcroucher@frazerjones.com<\/a> to discuss your own hiring needs or career.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\t<div class=\"hd-block hd-block-author\" id=\"block_d11a0e4082a4a37ac09c4cc9c8af2f2e\">\n\n\t\t<div class=\"eyebrow-group\">\n\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Author<\/h3>\n\t\t<\/div>\n\n\t\t<div class=\"cards cards--people\">\n\n\t\t\t\n<div class=\"card card--person post-1799 hd_person type-hd_person status-publish has-post-thumbnail hentry hd_person_experience_focus-executive-search hd_person_sector-consumer-retail-hospitality hd_person_sector-government-and-non-profit hd_person_sector-manufacturing hd_person_sector-pharma-life-sciences hd_person_sector-tech-media-telecoms hd_person_seniority-partner hd_person_specialism-hr hd_person_location-germany hd_person_location-ireland hd_person_location-uk hd_person_location-us\" id=\"block_d11a0e4082a4a37ac09c4cc9c8af2f2e-person-1799\">\n\n\t<div class=\"card--person__inner\">\n\n\t\t\n\t\t\t<figure class=\"card__image-wrapper\">\n\t\t\t\t<a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/nick-croucher\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Nick-Croucher-300x300.jpg\" class=\"card__image test\" alt=\"\" sizes=\"(max-width: 600px) 100vw, (max-width: 781px) 50vw, (max-width: 1023px) 40vw, (max-width: 1200px) 25vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Nick-Croucher-300x300.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Nick-Croucher-150x150.jpg 150w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Nick-Croucher-768x768.jpg 768w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Nick-Croucher.jpg 1000w\" \/><\/a>\t\t\t<\/figure>\n\n\t\t\t\t\t\t<div class=\"card__titles\">\n\t\t\t\t\t\t\t<h2 class=\"card__title\"><a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/nick-croucher\/\">Nick Croucher<\/a><\/h2>\n\t\t\t\t\t\t\t\t<h3 class=\"card__subtitle\"><a href=\"https:\/\/www.frazerjones.com\/nl\/consultants\/nick-croucher\/\">Managing Director | Head of UK, US and Europe<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__location\">Germany, Ireland, UK, US<\/div>\n\t\t\t\t\t\t<div class=\"card__email\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--email\" href=\"mailto:nickcroucher@frazerjones.com\">nickcroucher@frazerjones.com<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__tel\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--tel\" href=\"tel:+442073322169\">+44 20 7332 2169<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card__linkedin\">\n\t\t\t\t<a class=\"card__contact-link card__contact-link--linkedin\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/nicholascroucher\/\">Connect<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n\n\n\t<div class=\"hd-block hd-block-jobs is-style-reduced alignwide\" id=\"block_5d2410915bd580faf299edd360644f1e\" style=\"\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Jobs<\/h3>\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--jobs\">\n\n\t\t\t\n<div class=\"card card--job post-190760 job_listing type-job_listing status-publish hentry\" id=\"block_5d2410915bd580faf299edd360644f1e-job-190760\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/head-of-people-and-culture-190760\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Retail\/e-commerce<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Head of People and Culture<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Head of People &amp; Culture North London\/Hertfordshire (Hybrid 3 Days) | \u00a375,000 + Bonus + Benefits We&#8217;re partnering with an ambitious, purpose-led consumer brand to appoint a Head of People &amp; Culture. This is a newly elevated leadership role offering the opportunity to shape and develop the entire people agenda for a growing business with [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP70000 &#8211; GBP75000 per annum + + Bonus<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">2 weken geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-190511 job_listing type-job_listing status-publish hentry\" id=\"block_5d2410915bd580faf299edd360644f1e-job-190511\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/global-mobility-advisor-remote-190511\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Telecommunications<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Fixed term contract<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Global Mobility Advisor (Remote)<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">We are looking for a Global Mobility Advisor to support managers and employees with international employment and overseas working arrangements. Working closely with HR, Payroll, Finance and external providers, you will help ensure globally mobile employees are supported compliantly and efficiently. This is an FTC until the end of December 2028 and fully remote in [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP30000 &#8211; GBP37000 per annum + + benefits<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">3 weken geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n<div class=\"card card--job post-189148 job_listing type-job_listing status-publish hentry\" id=\"block_5d2410915bd580faf299edd360644f1e-job-189148\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/job\/global-benefits-mobility-lead-189148\/\">\n\n\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_industry\">Logistics\/supply chain<\/li>\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag card__tag--srgroup_job_contract\">Permanent<\/li>\n\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h4 class=\"card__title\">Global Benefits &amp; Mobility Lead<\/h4>\n\t\t\t\t\t\t<div class=\"card__content\">Frazer Jones is delighted to be partnering with a large, international organisation that is continuing to evolve its global People and Reward operating model. With a significant workforce and operations spanning multiple European markets, the business is investing in the development of a more consistent, competitive and commercially sustainable approach to benefits and global mobility. [&hellip;]<\/div>\n\t\t\t\n\t\t<ul class=\"meta__list meta-list--icons\">\n\n\t\t\t\t\t\t\t<li class=\"card__salary meta__item\"><span class=\"meta__item-label\">Salary<\/span> <span class=\"meta__item-value\">GBP75000 &#8211; GBP90000 per annum + bonus<\/span><\/li>\n\t\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">4 weken geleden geplaatst<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\n\t\t<p class=\"card__read-more\">Read more<\/p>\n\n\t<\/a>\n\n<\/div>\n\t\t<\/div>\n\t\n\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\t<div class=\"hd-block hd-block-posts is-template-grid alignwide\" id=\"block_7f50253d759fd1b7ddd24fd182137586\">\n\n\t\t\n\t\t\t<div class=\"eyebrow-group\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"hd-block-job__title is-style-eyebrow eyebrow-group__title\">Featured Content<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-arrow eyebrow-group__button\">\n\t\t\t\t\t\t<a class=\"hd-block-posts__button button wp-block-button__link eyebrow-group__link\" href=\"https:\/\/sites.thesrgroup.com\/resources\">See all news<\/a>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<div class=\"cards cards--posts\">\n\n\t\t\t\n<div class=\"card card--post post-192485 post type-post status-publish format-standard has-post-thumbnail hentry category-hiring-advice category-hr category-market-insight category-uk tag-hr tag-recruitment hd_author-stephen-menko\" id=\"block_7f50253d759fd1b7ddd24fd182137586-job-192485\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/market-insight\/why-local-market-insight-matters-when-hiring-hr-in-the-southwest-and-m4-corridor\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-300x225.jpg\" class=\"card__image\" alt=\"\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2022\/04\/Bristol-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Why local market insight matters when hiring HR in the Southwest and M4 Corridor<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">oktober 15, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Hiring human resources talent in the Southwest and M4 Corridor requires more than a national job advert and a generic salary benchmark. The region has its own talent pools, sector strengths and expectations around pay, flexibility and progression. For organisations hiring HR professionals in Bristol, Bath, Swindon, Reading and across the [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-189137 post type-post status-publish format-standard has-post-thumbnail hentry category-management category-markteinblicke category-private-equity tag-hr tag-recruitment hd_author-nick-croucher\" id=\"block_7f50253d759fd1b7ddd24fd182137586-job-189137\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/hiring-advice\/management\/what-is-the-difference-between-a-chro-and-an-hr-director-in-a-pe-backed-company\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Untitled-1sm-300x225.png\" class=\"card__image\" alt=\"Two professionals walking and talking\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Untitled-1sm-300x225.png 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Untitled-1sm-1024x768.png 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Untitled-1sm-768x576.png 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">What is the difference between a CHRO and an HR Director in a PE-backed company?<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">september 22, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights One of the questions I am asked most frequently by CEOs, investors and boards is whether they need a Chief Human Resources Officer (CHRO), Chief People Officer (CPO), Head of People or HR Director. The answer, frustratingly, is that it depends. There is no magic headcount threshold at which an organisation [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\n<div class=\"card card--post post-187018 post type-post status-publish format-standard has-post-thumbnail hentry category-hr-de category-management category-markteinblicke tag-hr tag-recruitment hd_author-charlotte-matthew\" id=\"block_7f50253d759fd1b7ddd24fd182137586-job-187018\">\n\n\t<a class=\"card__link\" href=\"https:\/\/www.frazerjones.com\/nl\/hiring-advice\/management\/redesigning-work-for-the-age-of-ai\/\">\n\n\t\t\n\t\t\t<div class=\"card__image-wrapper\">\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Marsh-1-300x225.jpg\" class=\"card__image\" alt=\"Speaker at HR event\" sizes=\"(max-width: 481px) 100vw, (max-width: 599px) 50vw, (max-width: 1240px) 33vw, 370px\" srcset=\"https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Marsh-1-300x225.jpg 300w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Marsh-1-2048x1536.jpg 2048w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Marsh-1-1024x768.jpg 1024w, https:\/\/www.frazerjones.com\/wp-content\/uploads\/sites\/2\/2026\/09\/Marsh-1-768x576.jpg 768w\" \/>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t\t<ul class=\"card__tags\">\n\n\t\t\t\t\t\t\t\t\t\t<li class=\"card__tag\"><\/li>\n\t\t\t\t\t\t\n\t\t\t<\/ul>\n\n\t\t\t\t\t\t<h3 class=\"card__title\">Redesigning work for the age of AI: insights from the Marsh Asia HR Conference<\/h3>\n\t\t\t\n\t\t<ul class=\"meta__list\">\n\n\t\t\t\t\t\t\t<li class=\"card__published-date meta__item\"><span class=\"meta__item-label\">Posted<\/span> <span class=\"meta__item-value\">september 8, 2026<\/span><\/li>\n\t\t\t\t\n\t\t<\/ul>\n\n\t\t\t\t\t<div class=\"card__content\">Contents Share Key insights Frazer Jones once again had the privilege of participating in the Marsh Asia HR Conference 2026 in Singapore, bringing together more than 250 CEOs, CHROs, investors and business leaders from across the globe to discuss one of the defining leadership challenges of our time: how organisations can drive exponential performance and [&hellip;]<\/div>\n\t\t\t\n\t<\/a>\n\n<\/div>\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We were very proud to be gold partners at this year\u2019s Advancing Racial Equity Conference hosted by Shereen Daniels, Managing Director at HR rewired and bestselling author of The Anti-Racist Organization \u2013 Dismantling Systemic Racism in the Workplace. Our own Nick Croucher took part in a panel on the power of brands, led by Reeta [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":50484,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/post-original.php","format":"standard","meta":{"_acf_changed":false,"_cn_metabox_post_checkbox_dont_send_once":false,"_cn_metabox_post_checkbox_dont_send_ever":false,"footnotes":""},"categories":[42,37,38,58,26,48,45,57,24,47,31,66],"tags":[],"hd_author":[732],"class_list":["post-50483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr","category-dei","category-esg","category-finding-talent","category-hiring-advice","category-hr","category-industry-leaders","category-leadership","category-market-insight","category-market-update","category-uk","category-wellbeing-hiring-advice","hd_author-nick-croucher"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advancing Racial Equity Conference: The power of brands | Frazer Jones<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.frazerjones.com\/global-impact-series\/dei\/the-power-of-brands-highlights-from-this-years-advancing-racial-equity-conference\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of brands: highlights from this year\u2019s Advancing Racial Equity Conference\" \/>\n<meta property=\"og:description\" content=\"We were very proud to be gold partners at this year\u2019s Advancing Racial Equity Conference hosted by Shereen Daniels, Managing Director at HR rewired and bestselling author of The Anti-Racist Organization \u2013 Dismantling Systemic Racism in the Workplace. 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