Deutschland Digest Market Commentary Q1 2021

Author James Casey
May 25, 2021

Well, what a difference a year makes. It was almost exactly a year ago that the world as we knew it ground to a halt. As global immunisation efforts continue and we are able to start planning for the future, we are already beginning to get glimpses of which changes will take root and become the ‘next normal’, as well as those aspects that will revert to what went before.

It will, of course, take years before we can truly settle into a new working pattern. There is much still to be resolved, not least the disparity between the needs and wants of the employee versus the employer. However, for now, I think everyone deserves to feel proud of themselves in how we, both individually and as a whole, have come together and found ways to combat the adversity of the past 12 months.

On a more granular level, one particular way in which firms have been innovating on their approach is on the subject of Employer Branding. Already a massive topic pre-pandemic, this is expected to take on a whole new level of importance in the coming weeks, months and years, as firms look to bulk out their hiring plans after the big gap in hiring that took place in 2020. At Frazer Jones, we have changed the way we hire dramatically, as have many of our clients. These changes range from small tweaks to large scale policies, all aimed at making sure businesses continue to move with the times.

Our latest Deutschland Digest is dedicated to this issue. In it, we look at a few examples, both theoretical and in-practice, of firms who have made these changes, as well as a summary of the key expectations coming from the candidate side when looking for their next employer. Our hope is that these can act as either temperature checks, or perhaps even inspiration, for those of you currently engaged in transforming the way your company handles this topic. In addition, we provide a general overview of the first three months of 2020 within German Financial & Professional Services. For more information, please reach out to James Casey