Aseel Ibrahim

Director

UK

Aseel started her career in luxury retail, building and managing high performing teams for some of the world’s most successful brands. She then undertook her CIPD level 5 qualification and decided to move into HR recruitment. Her commercial background coupled with her passion for all things HR has proven to be highly successful. Aseel has built fantastic relationships across technology, fintech, media, creative industries and retail. She joined Frazer Jones in 2022 and looks after permanent hiring and executive search across HR, learning and development, talent acquisition and other roles across the people function.

  • Retail/e-commerce
  • Permanent

Head of People and Culture

Head of People & Culture North London/Hertfordshire (Hybrid 3 Days) | £75,000 + Bonus + Benefits We’re partnering with an ambitious, purpose-led consumer brand to appoint a Head of People & Culture. This is a newly elevated leadership role offering the opportunity to shape and develop the entire people agenda for a growing business with […]
  • Salary GBP70000 – GBP75000 per annum + + Bonus
  • Posted 2 weken geleden geplaatst

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Aseel’s Insights

Talent in financial services: an interview with Laureen Chivere

  • Posted oktober 16, 2026
Contents Share 1. You have built and transformed learning functions at both Naspers and ASML. When starting from a fragmented or immature environment, what do you believe leaders need to get right first? “The most important thing is understanding the value chain of the business. How do its functions actually contribute? Where are people and […]

Why local market insight matters when hiring HR in the Southwest and M4 Corridor

  • Posted oktober 15, 2026
Contents Share Key insights Hiring human resources talent in the Southwest and M4 Corridor requires more than a national job advert and a generic salary benchmark. The region has its own talent pools, sector strengths and expectations around pay, flexibility and progression. For organisations hiring HR professionals in Bristol, Bath, Swindon, Reading and across the […]

How to become an HR business partner: lessons from HR leaders who have been there 

  • Posted oktober 12, 2026
Contents Share Key insights For many HR professionals, becoming an HR business partner (HRBP) feels like the natural next step in their career. Yet despite being one of the most common aspirations within the people profession, it is often one of the hardest transitions to make.  Job descriptions frequently ask for business partnering experience before […]

Keeping hiring human in the age of AI 

  • Posted oktober 7, 2026
Contents Share Key insights Artificial intelligence is rapidly changing the way organisations attract, hire and develop talent. From generative AI and AI agents to sophisticated AI tools that support everything from resume screening to onboarding, the pace of change continues to accelerate. Yet as technology becomes more embedded in everyday working life, a critical question […]
Talent acquisition
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