Aseel Ibrahim

Director

UK

Aseel started her career in luxury retail, building and managing high performing teams for some of the world’s most successful brands. She then undertook her CIPD level 5 qualification and decided to move into HR recruitment. Her commercial background coupled with her passion for all things HR has proven to be highly successful. Aseel has built fantastic relationships across technology, fintech, media, creative industries and retail. She joined Frazer Jones in 2022 and looks after permanent hiring and executive search across HR, learning and development, talent acquisition and other roles across the people function.

Aseel’s Insights

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Employment Rights Act 2025: what HR leaders need to prioritise now 

  • Posted augustus 26, 2026
Contents Share Key insights The Employment Rights Act 2025 and wider employment law reforms are set to bring some of the most significant changes to UK employment law in a generation. From unfair dismissal reform and statutory sick pay to workplace harassment, family leave rights and collective consultation requirements, employers face an increasingly complex compliance […]

Is AI the new ESG? HR’s role in shaping responsibility and readiness

  • Posted augustus 17, 2026
Contents Share Key insights At our recent roundtable dinner with a group of Chief People Officers, hosted by Nick Croucher and Jenny Gardiner, one theme consistently surfaced as both energising and unsettling. Artificial intelligence is no longer an abstract concept or future ambition. It is embedded in everyday workflows, influencing decisions, accelerating automation, and reshaping […]

Why vacant HR leadership roles can slow growth in PE-backed businesses

  • Posted augustus 5, 2026
Contents Share Key insights Private equity thrives on momentum. In PE-backed businesses, value creation plans are tightly defined, timelines are compressed, and leadership teams are expected to deliver transformation at pace. In this environment, any gap in the executive team can have a disproportionate impact on performance. Yet HR leadership roles are often the positions […]
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The future of HR technology: key innovations shaping talent acquisition 

  • Posted augustus 5, 2026
Contents Share Key insights Talent acquisition is undergoing one of the most significant transformations in its history. As organizations compete for talent in increasingly complex global markets, HR technology is evolving rapidly to support faster, more data-driven and more personalized hiring processes.  For HR leaders, the shift is no longer about incremental gains in efficiency. […]