Matthew Syed talks Cognitive Diversity: Why It’s Crucial and How to Achieve it

Event date/time: Tue, 22 March 2022 1:00 pm - 2:00 pm GMT
Method: Zoom

Our life experiences shape how we view the world. So, people from similar backgrounds with similar life experiences tend to view the world in the same way.

And if an organisation is full of people who think the same way, there will be collective blindspots. Echo chambers. No challenges to thinking. No innovation. No growth – personal or organisational – for anyone. 

Which is why we are delighted to announce that we will be talking to author, journalist, and broadcaster Matthew Syed about cognitive diversity.

Matthew will cover:

Because, according to Matthew, “Harnessing the power of diversity is set to become a key source of competitive advantage, and the surest route to reinvention and growth.”

You will also have the chance to ask Matthew questions at the end of the session.

This webinar is free but spaces are limited, so please register as soon as possible.

About Matthew Syed

Matthew Syed is an author and highly acclaimed speaker in the field of high performance. He has written six best-selling books on the subject of mindset and high performance – Bounce, Black Box Thinking, Rebel Ideas, The Greatest, and his celebrated children’s books, You Are Awesome and Dare To Be You – and has worked with many leading organisations to build a mindset of continuous improvement. He is also a multi-award-winning journalist for The Times and The Sunday Times and a regular contributor to television and radio. In his previous career, Matthew was the England table tennis number one for almost a decade.

In his most recent best seller – Rebel Ideas: The Power of Diverse Thinking – Matthew argues that individual intelligence is no longer enough to solve today’s complex problems; to truly succeed we must harness the power of ‘cognitive diversity’. Rebel Ideas uncovers the best-kept secrets of the world’s most successful teams, bringing insights from psychology, anthropology and data science, whilst drawing on a dazzling range of intriguing case-studies.

Matthew’s work explores a thought-provoking approach to high performance in the context of a complex and fast-changing world. By understanding the intimate connection between mindset and high performance, organisations can unlock untapped potential in individuals and teams, driving innovation and agility to secure a future-proofed environment. A TEDx video of Matthew speaking about growth mindset can be viewed on YouTube.

Matthew is also co-founder of Matthew Syed Consulting (MSC); the company has worked with an impressive portfolio of clients to build growth mindset cultures and drive higher performance in individuals, teams and organisations. Matthew Syed Consulting’s cutting-edge thought leadership programme and digital learning tools are becoming a catalyst for real and lasting change within business and the public sector.

Matthew also works very closely with the education sector to help improve mindsets in schools and young people. He is an active founding member of the charity Greenhouse Sports and an ambassador for the PiXL Educational Foundation.

To find out more about Matthew’s work, visit:

If you’re interested in learning more about diversity in the workplace, you may find What We Learned Speaking to Ellie Simmonds on Disability Inclusion interesting. 

​This event is now closed. If you would like to join any other Frazer Jones events please visit our events page or contact one of the Frazer Jones Team.

The write up is coming soon.