Aseel Ibrahim

Associate Director | C&I

UK

Aseel started her career in luxury retail, building and managing high performing teams for some of the world’s most successful brands. She then undertook her CIPD level 5 qualification and decided to move into HR recruitment. Her commercial background coupled with her passion for all things HR has proven to be highly successful. Aseel has built fantastic relationships across technology, fintech, media, creative industries and retail. She joined Frazer Jones in 2022 and looks after permanent hiring and executive search across HR, learning and development, talent acquisition and other roles across the people function.

Aseel’s Insights

A smiling group of people at a meeting table

The Employment Rights Bill webinar: navigating the recruitment challenges

  • Posted December 3, 2025
If you work in HR or are a people leader, the Employment Rights Bill is about to change your world. This is not just another piece of legislation; it marks a fundamental shift in UK employment law that will impact everything from unfair dismissal rights and flexible working, to zero-hours contracts, parental leave and trade […]

Designing organisations for change: a conversation about leadership, culture and AI integration

  • Posted August 19, 2025
In a world shaped by digital transformation, artificial intelligence and evolving workplace expectations, organisations are being called to rethink everything from leadership models to board structures. In a recent conversation hosted by Aseel Ibrahim, Associate Director, Commerce and Industry at Frazer Jones, People and Culture Leader Alysha Adams shared her insights on what it takes […]

The state of HR: hiring trends across commerce and industry, reward and HRIS

  • Posted July 31, 2025
The first half of 2025 has brought a noticeable shift in hiring momentum across the HR landscape. According to Aseel Ibrahim, who leads the commerce and industry practice and Nick Arnold, Director and Head of Reward, HR Tech and Analytics, the HR job market has been unpredictable but increasingly active, particularly in generalist HR roles, […]

From values to value: the HR leader’s guide to cultural transformation

  • Posted July 11, 2025
When values are treated like a branding exercise, they lose their power. But when they’re embedded into the fabric of a business, they become a strategic lever for transformation. That’s the message from Kat Barnett, a global HR leader with over 20 years of experience in high-performing, high-growth organisations, including Culture Amp. In conversation with […]
Talent acquisition
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