HR’s Changing Landscape in 2024

Mai 14, 2024

In today’s HR landscape, we are seeing fewer top-down change initiatives and entering an era of employee-centric evolutions. This is a theme that was echoed by this year’s HR Tech Festival at the Sands Expo which saw thought leaders and experts from across the people function and HR technology space come together to discuss the evolving world of HR.

With the theme being Engage. Grow. Transform, Designing the Future: How HR can be architects of change, it was evident how important it is for firms nowadays to get the right people strategy – given employees are the heart of businesses.

Employer/Employee Relations

One of the biggest evolutions in the workforce we have seen over the last few years is the shift in employer/employee relations. The workforce was previously built on the premise of the employer being the sole decision-maker and employees delivering the deliverables. Today, we have a workforce built out of 4 generations (Boomers, Gen X, Millennials, and Gen Z), and as a result, there has been a shift in the dialogue of employees’ roles in a firm and their decision-making power. Most notably, we see numerous organisations globally in a debate about remote, hybrid, or on-site working which isn’t surprising considering our recent Frazer Jones Asia HR salary and market guide [1] revealed that 58% of individuals would turn down an opportunity if it meant four or more days in the office. For many businesses, fully remote working is a challenge for a multitude of factors whilst hybrid is a more manageable shift. The common concern amongst main HR leaders is the impact on the firm’s culture, according to Gartner, 41% of HR leaders say employee’s connection to culture is comprised by hybrid work [2].

As a result, HR professionals are at the forefront of steering this change, whilst advising business leaders on how to ensure a working culture succeeds.

HR Technology

We couldn’t discuss HR’s changing landscape, without mentioning the fast growth of technology in HR and talent. Generative AI was one of the most discussed topics at HR Tech Festival and we increasingly are hearing the discussion amongst HR leaders. According to Gartner, 76% of HR leaders do agree that their firm will be lagging in organisational success if they don’t adopt and implement generative AI in the next 12-24 months [3]. Technology is thought to help with cost-saving and improve productivity, especially if it allows employees to focus on the ’more human’ element of their role, i.e., creativity, innovation, and relationship building. However, it’s important firms don’t lose sight of the demand of a human-centric approach when implementing technology in their strategy otherwise they run the risk of disengagement and change fatigue.

Change Management

During Dr Tanvi Gautum’s talk on ‚Navigating Disruption‘ she highlighted that 98% of businesses have changed their business model in the last 3 years [4]. With the pace of this change in addition to the ongoing external uncertainties (e.g., geopolitical, and economic instability), it has resulted in a change fatigue amongst employees and as a result impacts their productivity and engagement. HR and Business leaders must now consider change fatigue risks when aiming to drive a successful transformation, whether it be digital or structural. This feeds back into the shifting workplace landscape, and the need to view employees, according to McKinsey [5], as ‘potential thought leaders who have influence through the right training, support, and guidance’. 

Final Thought

By prioritizing the position of employees in decision-making processes, embracing, the shift in HR technology, and fostering a clear communicative, and inclusive, strategy, HR and business leaders can better drive organisational resilience and success. This is why it’s a hugely exciting time to be operating as an HR professional, with firms increasingly realizing the value they add to a firm’s future success.

If you are looking to build a future-ready HR Team or wish to have a confidential discussion about your next career move, please get in touch as we would love to hear from you.

[1] Asia HR Market Report and Salary Guide 2024, Frazer Jones Asia HR market report and salary guide 2024 – Frazer Jones

[2] Gartner, Top 5 Priorities for HR Leaders in 2024, hr-top-priorities-ebook-2024.pdf (gartnerweb.com)

[3] Gartner, Top 5 Priorities for HR Leaders in 2024, hr-top-priorities-ebook-2024.pdf (gartnerweb.com)

[4] HR Tech Festival Asia 2024, HR Tech Festival Asia 2024 (23rd Edition) – Designing The Future

[5] To defend against disruption, build a thriving workforce, McKinsey & Company People & Organisational Performance To defend against disruption, build a thriving workforce | McKinsey

Jobs

  • Financial services

HR Systems Analyst (Workday) – Financial Services

We are partnering with a highly reputable, boutique Financial Services organisation, in their search for a HR Systems Analyst to manage Workday. This is a global role with a highly progressive, international organisation that values innovation and continuous improvement. You will be part of a global team in a highly collaborative environment with clear career […]
  • Posted Veröffentlicht vor 1 Tag
  • Financial services

APAC Campus Recruiter – Financial Services

Our client, a leading global financial services firm, is looking for a Campus Recruiter to join the highly regarded global Talent Acquisition function. Reporting into the Global Head of Talent Acquisition, this individual will be responsible for managing campus / graduate hiring end-to-end as part of a high performing and collaborative team. It is a […]
  • Posted Veröffentlicht vor 1 Tag
  • Banking

Head of HR Governance & Operations

We are working with a global investment bank with an established presence across APAC and an excellent reputation in the Singapore market. They boast a credible brand and a mature and collaborative culture. This is a newly created role for the region. As Head of HR Governance & Operations, you will be responsible for managing […]
  • Posted Veröffentlicht vor 1 Tag
  • Professional services

Senior Manager, Compensation & Benefits

The Frazer Jones team is partnering with a leading Professional Services company in search of their Compensation & Benefits, Senior Manager. This is an incredible opportunity to deep-dive into rewards strategies and to lead plus mentor a high-performing team of Compensation & Benefits specialists. This is a full-time, permanent position. Key Responsibilities Working closely with […]
  • Salary Up to SGD145000 per annum
  • Posted Veröffentlicht vor 1 Tag
  • Financial services

Head of HR Business Partners – Financial Services

Fazer Jones is delighted to be partnering exclusively with a prestigious global financial services group, renowned for its integrity, innovation, and high-performance culture, to appoint a Head of HR Business Partners. This is a rare and high-impact opportunity to lead a globally distributed HRBP team in a high-touch, quality-driven environment. This newly created role will […]
  • Salary SGD250000 – SGD350000 per annum + + bonus + benefits
  • Posted Veröffentlicht vor 2 Tagen
  • Logistics/supply chain

Total Rewards Manager

The Frazer Jones team is delighted to be partnering with a leading organization that is in the midst of transforming their rewards strategy. Join them as a Compensation and Benefits Manager/Assistant Manager (global-remit) to be at the forefront of driving these exciting changes! This is a full-time, permanent position. In this role, you will be […]
  • Posted Veröffentlicht vor 2 Tagen

Featured Content

See all news
  • Technologie

The AI revolution in HR executive search: Transforming leadership acquisition through data intelligence

  • Posted Juli 16, 2025
Artificial intelligence and advanced data analytics are fundamentally redefining how organizations identify, assess, and secure top-tier leadership talent. By 2027, the AI HR market is projected to reach $17.61 billion, growing at 35.26% CAGR [8]. In executive search specifically, AI slashes time-to-fill for C-suite roles by 30–50% while improving 24-month retention by up to 92% […]
  • Markt Update

HR trends in professional services: restructuring, hybrid work and AI transformation

  • Posted Juli 14, 2025
As H1 2025 wraps up, HR leaders in professional services are navigating a landscape shaped by hybrid work shifts, restructuring initiatives and the growing influence of artificial intelligence. In a mid-year market update, Charlotte Faktor, Executive Director and Head of Interim, and James Baker, Partner and Head of Professional Services and Human Capital at Frazer […]
  • Management

From values to value: the HR leader’s guide to cultural transformation

  • Posted Juli 11, 2025
When values are treated like a branding exercise, they lose their power. But when they’re embedded into the fabric of a business, they become a strategic lever for transformation. That’s the message from Kat Barnett, a global HR leader with over 20 years of experience in high-performing, high-growth organisations, including Culture Amp. In conversation with […]