Aseel Ibrahim

Director

UK

Aseel started her career in luxury retail, building and managing high performing teams for some of the world’s most successful brands. She then undertook her CIPD level 5 qualification and decided to move into HR recruitment. Her commercial background coupled with her passion for all things HR has proven to be highly successful. Aseel has built fantastic relationships across technology, fintech, media, creative industries and retail. She joined Frazer Jones in 2022 and looks after permanent hiring and executive search across HR, learning and development, talent acquisition and other roles across the people function.

  • Professional services
  • Technology
  • Telecommunications

Head of HR Business Partnering

Head of HR Business Partnering Location: City of London (Hybrid – 3 days per week in office) Reporting to: HR Director Overview This newly created role will lead the HR Business Partnering function across a UK and international footprint covering the UK, Ireland, Europe and South Africa. The Head of HR Business Partners will play […]
  • Salary GBP120000 – GBP130000 per annum + 15% Bonus
  • Posted Veröffentlicht vor 1 Monat

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  • Technology

Head of Talent

Head of Talent Location: City of London (Hybrid – 3 days per week in office) Reporting to: HR Director Overview This newly created senior role will lead the Talent Centre of Excellence across a UK and international footprint spanning the UK, Ireland, Europe and South Africa. Sitting within the senior HR leadership team, the Head […]
  • Salary GBP120000 – GBP130000 per annum + 15% Bonus
  • Posted Veröffentlicht vor 1 Monat

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Aseel’s Insights

How HR leaders can build the meta skills needed for an AI‑ready workforce in 2026

  • Posted Februar 16, 2026
In my role advising HR leaders and partnering with organisations on their hiring, I hear a lot about the pressure to adapt to this next phase of work. Every conversation circles back to the same challenge. AI is advancing quickly, yet many organisations do not feel ready. When I sat down with Alysha Adams again, […]
A smiling group of people at a meeting table

The Employment Rights Bill webinar: navigating the recruitment challenges

  • Posted Dezember 3, 2025
If you work in HR or are a people leader, the Employment Rights Bill is about to change your world. This is not just another piece of legislation; it marks a fundamental shift in UK employment law that will impact everything from unfair dismissal rights and flexible working, to zero-hours contracts, parental leave and trade […]

Designing organisations for change: a conversation about leadership, culture and AI integration

  • Posted August 19, 2025
In a world shaped by digital transformation, artificial intelligence and evolving workplace expectations, organisations are being called to rethink everything from leadership models to board structures. In a recent conversation hosted by Aseel Ibrahim, Associate Director, Commerce and Industry at Frazer Jones, People and Culture Leader Alysha Adams shared her insights on what it takes […]

The state of HR: hiring trends across commerce and industry, reward and HRIS

  • Posted Juli 31, 2025
The first half of 2025 has brought a noticeable shift in hiring momentum across the HR landscape. According to Aseel Ibrahim, who leads the commerce and industry practice and Nick Arnold, Director and Head of Reward, HR Tech and Analytics, the HR job market has been unpredictable but increasingly active, particularly in generalist HR roles, […]
Talent acquisition
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