Global reward hiring: talent market trends across the US and Europe

Reward hiring isn’t just evolving, it’s diverging. Reward recruiters are seeing two key trends emerge in how companies approach talent acquisition, shaped by local market trends, regulatory pressures and the accelerating role of automation. In a recent conversation, Brad Law and Liza Knapp-Fadani unpacked what’s driving these shifts, and how global talent strategies are being redefined to meet the demands of today’s hiring process across North America and Europe.

Technology and transformation: a shared focus

One of the most consistent talent trends across both regions is the rise of automation and data-driven decision-making. “Technology is no longer a nice-to-have,” said Liza. “It’s a must-have across all reward roles, from strategic leaders to Analysts.” In both the US and Europe, companies are investing heavily in HR systems and analytics, with platforms like Workday becoming central to the hiring process.

Brad echoed this sentiment, noting that many US firms are actively removing transactional tasks from reward professionals to allow for more strategic partnerships with the business. This shift reflects a broader movement towards improving the employee experience and aligning reward functions with long-term workforce planning.

Cross-border hiring: bridging cultures and compliance

As global talent mobility increases, US-headquartered companies are expanding into European markets, and vice versa. Liza, who brings deep insight from both sides of the Atlantic, highlighted the importance of local expertise.

“US organisations value our face-to-face networks and understanding of European regulatory frameworks, especially with the upcoming EU pay transparency directive in 2026.”

This directive is a top priority for many hiring managers, particularly in professional and financial services, where compliance and benchmarking are critical. The skills gap in navigating these regulations has made local partnerships and specialist recruiters essential providers of talent solutions.

Strategic hiring in a competitive labour market

Brad pointed out that the US market is seeing a surge in demand for reward leaders who can operate across vast geographies and complex business structures. With shortages in specialist roles and increased competition for top talent, companies are turning to recruitment specialists who understand the nuances of regional talent market and can deliver tailored talent strategies.

European firms entering the US market are also seeking full-time reward professionals who can offer insight into local market trends and company culture. These partnerships are helping businesses build strong employer branding and EVP (employee value proposition) strategies that resonate with diverse talent pools.

Looking ahead: the future of work in reward

Both Brad and Liza agree that the future of work in reward will be shaped by continued investment in technology, upskilling and a renewed focus on retention. Development opportunities and wellbeing initiatives are becoming central to how companies attract and retain the best talent.

Remote work remains a key consideration, especially in global hiring strategies. As businesses adapt to hybrid, post-pandemic models, recruitment and executive search consultancies like Frazer Jones are helping companies redefine career paths and build flexible, resilient teams.

We continue to support clients with expert-led talent acquisition and workforce planning. Whether you’re navigating new opportunities in North America or expanding across Europe, our specialist recruiters are here to help you find the best talent and build lasting partnerships. Contact us today to learn how.